Anja Health CEO and founder, Kathryn Cross, knows all too well that banking cord blood stem cells can be life. Anja Health’s mission is to make storing stem cells accessible to everyone– regardless of race, socioeconomic status, or income and she’s getting her message out in an unlikely space. The 23-year-old TikTok influencer turned founder is a staunch believer in the power of marketing on social media. In this episode, she walks Darrell and Jordan through how the different social channels can be helpful to founders in different industries and why she thinks every company will have to be its own influencer.

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