Inspiring Futures - Lessons from the Worlds of Marketing and Advertising

Katy Jeremko


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Katy is a UX and Product Designer based in Boulder, Colorado where she runs her company Two's Complement.  Katy double-majored in  Industrial/Interaction Design and Computer Technology at Syracuse. Her first job out of school was with NASA where she worked on a wide range of projects including the International Space Apps Challenge and Random Hacks of Kindness. She went on to form a 3-D printing company, funded by several high-profile Kickstarter campaigns. 

In our conversation, we discuss many different topics, from the power of openness, based on her experiences with NASA and her printing company- how these open systems create possibilities that would not have been possible if the software is owned and its use restricted and limited.  

We talk about how Design Fiction is a powerful tool to help us imagine and design for a potential future. The new level of importance for thinking and a consciousness about the design and engineering choices that are made - with the arrival of AI, but also the environment as a new and vital consideration for digital designers.

We discuss, her Five-Step Process for design thinking, that includes workshopping based on likely potential futures to find new solutions. 

Throughout the conversation, we talk about the process of innovation, how big companies need to embrace the small and how the US has had a history of waves of change and is probably due for another Moon Shot-like wave to help solve the urgent environmental crisis.  

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