In this episode of Blue Is The New White, Josh Zolin sits down with Ken Rusk, entrepreneur and author of Blue Collar Cash, to unpack the realities of building a fulfilling and financially free life through the trades.

Ken talks about hiring thousands of employees, discovering what motivates people, and how vision (not education) is the real key to success. From teaching others how to find their lane to helping blue collar workers unlock their potential, this episode is a must for anyone chasing purpose and profit outside the traditional system.

Tune in for practical wisdom, bold mindset shifts, and a blueprint for building a life you're excited to wake up to.