Jed Berger, Kenneth Cole Global President and CEO, is building something rare in business today — a brand that grows because it stands for something bigger.

In his third appearance on Lead the Team, Jed reveals the hidden advantage behind Kenneth Cole’s continued success… and how purpose became their ultimate performance driver.

“Purpose can’t just be a campaign. It has to live in every part of the company.” — Jed Berger, Kenneth Cole CEO

What stood out to me is how Jed turns values into velocity.

It’s not theory — it’s execution, culture, and results working in sync.

If you’re leading a team, scaling a company, or just trying to build something that lasts…

This episode shows how to align purpose with performance — and win the right way.

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Follow Jed on LinkedIn: https://www.linkedin.com/in/jedalexanderberger/

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