On today's episode we are joined by Kenton Carruth, Co-Founder of First Lite along with his bussiness partner Scott Robinson. While sitting around a campfire in Sun Valley, Idaho Kenton and Scott dreamed up the idea of printing camoflage on a newer techinical fabric that was mainy being used in outdoor recreation world called "merino wool". With some intuiton, hard work, and a little luck, Kenton and Scott started this new company "First Lite" out of their garage in Ketchum, Idaho. We talk about how it all came together, lessons learned along the way, and a host of other interesting topics on this episode.