Kevin Kelly is co-founder and senior maverick at Wired magazine. He has a new book called The Inevitable: Understanding the 12 Techonological Forces That Will Shape Our Future, and he lays out his optimistic view of the next 30 years. He says right now is the best time in history to invent something, and he has a simple formula for the next 10,000 startups.  We talk about big trends like the shift from an ownership society to an access society and how consumers are now becoming active participants, editors, and even creators of content.  We talk about how virtual reality will transport us to whole other worlds and why Americans need to get over our Orwellian fear of data tracking.  Plus Kevin talks about his love/hate relationship with those pesky software updates.

If you enjoyed today’s podcast, then you can order Kevin Kelly’s book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future on Amazon or you can also download the audio version for free through a special offer for our listeners at www.audibletrial.com/kickassnews. Keep up with Kevin Kelly at www.kk.org and follow him on Twitter at @kevin2kelly.

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