Search with Candour

Key events and attribution in GA4 with Dana DiTomaso

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Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Dana DiTomaso joins Search With Candour to discuss:

  • What are Key Events?
  • So, what are Conversions in GA4 then?
  • Why did Google make this change?
  • How can one Key Event be attributed in three different ways?
  • User Acquisition vs Traffic Acquisition
  • What’s the difference between them?
  • Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
  • What should people actually use for reporting?
  • How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
  • What else should SEOs be measuring?

    • Follow Dana:

    • LinkedIn: https://www.linkedin.com/in/dditomaso/ 
    • Website: https://kpplaybook.com
    • New GA4 course: https://kpplaybook.com/google-analytics-4-course/ 
    • Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/ 
    • KP Playbook on Youtube: https://www.youtube.com/@kp_playbook
      • ...more
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