TechFirst with John Koetsier

Keynote chat: How Apple is disrupting mobile as we know it

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iOS 14 is a game-changer in more than a few ones. One of them is definitely privacy.

I've been writing a lot about privacy, Apple, and what Apple's been doing with the IDFA (identifier for advertisers), so I was invited to speak at the Mobile Growth Summit about it. Here we talk about what's changing, why, what the implications are, and what Google will do as a result.

What I chat about:

  • Why Apple made the change
  • What's dangerous about IDFAs
  • What motives might be behind Apple's decision besides privacy
  • Apple's IDFA policy and how it potentially conflicts with GDPR, CCPA (California's privacy law), and other privacy statutes
  • Why Apple delayed full implementation until 2021
  • How Facebook influence those decisions
  • Where Google might go with GAID
  • And ... what the long-term impact to mobile and advertising is likely to be
    • ...more
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    TechFirst with John KoetsierBy John Koetsier
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