This week, we're talking about keyword research for your brand if you're a consultant or a coach. How do you build your brand for your coaching business and for your consulting business? The first place that we're going to start is talking about keywords. Keywords are critical, especially for new coaches and consultants out there.

Keywords are critical for identifying your niche in the market, for identifying what you want to do to own your space, and to be found as a coach in your market.

HIGHLIGHTS:

- Understand the importance of correct keywords

- Learn about unbranded vs branded keywords

- Discover the best tools for keyword research

QUOTES:

"Keywords are critical for identifying your niche in the market."

"People are trying to figure out and learn something within some specific category. It's not some kind of variety show you're going on or that you're creating."

"You'll usually have some type of primary keyword, and then you'll have break-offs that have additional words with them."

RESOURCES

Free Guide: Convert 1 Hour into 1 Month of Content

Finding Your Identity For Your Brand | Ep. 176

How To Introduce Your Personal Brand | Ep. 177

Making Offers as a Personal Brand | Ep. 178

How To Build Your Brand Voice and Image | Ep. 179

MORE ADVICE AND INTERVIEWS

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If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

- What Business to Start with John Lee Dumas

- Personal Branding Masterclass with Chris Ducker

- Built to Serve with Evan Carmichael

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Talk soon!