You've worked hard at creating an author newsletter, and you have some subscribers, but now the time has come to grow that list. How do you do that? How do you let more people know what you have to offer?

This episode takes a look at ten simple, but effective, tips you can use to grow your list of subscribers and share your newsletter with more people.

For show notes, transcripts and links mentioned in the episode, visit my website
You can also connect with me on Instagram

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In simple terms, a freebie is a bonus that subscribers get from you when they sign up to your author newsletter. Should you offer one or doesn't it matter?

In this episode, we'll look at: 

1. three reasons why it’s a good idea to offer a freebie 
2. the types of freebies you can create
3. top tips for freebies

For show notes, transcripts and links mentioned in the episode, visit my website
You can also connect with me on Instagram

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 The world is a busy place in which we're constantly bombarded by text messages, voice messages, phone calls, social media notifications and emails. There's only so much stimulation a nervous system can take! Many people are  filtering their sensory experiences to keep the noise out by toning down their time spent on social media or online.
When you create an opt-in for your newsletter, you want to make sure that you're not part of the noise that potential subscribers filter out!

In this episode, we look at how to do that by:

• being specific about the information that needs to appear on your opt-in form,
• analyzing examples of effective opt-ins from other children's authors,
• making sure you know the basics of writing an author newsletter.

 For show notes, transcripts and links mentioned in the episode, visit my website
You can also connect with me on Instagram

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"When should I send out my author newsletter?"

That's one of the most frequently asked questions my children's authors ask. How do you know how often is too often and how much is not enough? 

In this episode, we'll answer those questions by looking at:

• your subscribers
• your content
• your goal in writing a newsletter
• your statistics

Bonus: When should you NOT send out a newsletter? You'll find that information in this episode too!

For show notes and transcripts, visit my website.
You can also connect with me on Instagram.

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Your voice is particular to you. It's a natural part of who you are. But a lot of authors find it difficult to access their voice and to decide on tone when writing their newsletter. 

In this episode, we'll be taking a peek at:

• the difference between voice and tone
• why voice and tone are important 
• how to find your voice if it's gone missing
• how to choose the tone of your newsletter

Bonus: There's a challenge that, should you accept it, will have you writing your first newsletter in your authentic voice and in a tone you'll be able to sustain for a long time.

For show notes and transcripts, visit my website.
You can also connect with me on Instagram.

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If you're not sure what you're meant to be talking about in your children's author newsletter, you're not alone! This is the most common problem all newsletter writers struggle with when they're starting out. 

In this episode, we break your newsletter up into three parts to make the process easier:

1. A featured topic
2. Something you want to promote
3. News

Bonus: you get access to a list of 24 content ideas you can use to write your newsletter.

For show notes and transcripts, visit my website
You can also connect with me on Instagram

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The most important investment you can make in your career as a children's author is to spend time nurturing your author newsletter mindset.

If you’re thinking of a newsletter as something gimmicky or sales-y, this episode will help you shift your mindset  so you can bridge the gap between where you are today and creating an author newsletter. 

We look at:

•  the benefits of an attitude of play, experimentation and learning 
• how you can use your own writing to create a newsletter
• how your hobbies, passions and private life can inspire content
• how you can align a newsletter to your personality

 For show notes and transcripts, visit my website
You can also connect with me on Instagram

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As a children's or young adult author, you need a newsletter. While you may feel that you don't have time to write a newsletter or even enjoying reading them, a newsletter will help you create deeper connections with readers which has a greater possibility of leading to sales at some point down the line. In fact, newsletters have a greater possibility of leading to sales than any other marketing tool out there.

In today's episode, we'll be taking a peek at:

• how author newsletters are a more effective marketing tool than social media
• what an email service provider is and how to choose one that is best suited to you
• what an email freebie, newsletter incentive or opt-in is and why it's important to offer one to your subscribers
• how a solid newsletter plan can help you be consistent and know what to write about in your newsletter

Bonus: I share links to four of my freebies so you see how they're set up and what they look like.

For show notes and transcripts, visit my website
You can also connect with me on Instagram

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As a children's or young adult author, you need to connect with both your ideal customer and your ideal reader who are not the same people. This is how marketing for children and young adults is different to authors of other genres. 

In this episode, we'll be looking at:

• why you should connect with your ideal readers even if they're not the ones buying your books
• where and how to connect with these readers when you won't necessarily find them online
• how ensuring your readers know, like and trust you will help you to build connections with them
• how to connect with your readers if you haven't finished writing your book

Bonus: a look at a successful children's author and poet who masters connecting with young readers both online and face-to-face to build relationships and market her work.

For show notes and transcripts, visit my website
You can also connect with me on Instagram

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In this episode, we take a look at the foundation of your children's or young adult book marketing strategy which consists of three elements:

• defining your target audience
• choosing your social media platform
• setting your goal

In children's and young adult literature, who is your target audience? Is it children or the people buying books for them? Knowing where to find these people online will help you connect with them. What are your goals in connecting with these people? Is it to sell books? If so, how many is enough for you and why? If not, what is your goal in marketing?

Having both the answers to these questions and a clear marketing strategy means you market yourself and your work to the right people. If not, you'll be marketing to everyone and reaching no one. And who has time for that when you could be writing?

 For show notes and transcripts, visit my website
You can also connect with me on Instagram

Have something to say? Send me a message!