Kierstin De West is the Chief Marketing Officer of Alpha Foods. This podcast is the story of Kierstin's journey from ad agency strategist to brand marketer to running her consulting business and on to senior brand roles at Lululemon and Alpha Foods. In the episode, we talk about what she learned along the way,  what agency folks need to know about working client-side, why strategists make great marketers, and even how to market plant-based foods.

Kierstin De West is the Chief Marketing Officer of Alpha Foods. This podcast is the story of Kierstin's journey from ad agency strategist to brand marketer to running her consulting business and on to senior brand roles at Lululemon and Alpha Foods. In the episode, we talk about what she learned along the way, what agency folks need to know about working client-side, why strategists make great marketers, and even how to market plant-based foods.

Kierstin De West is the Chief Marketing Officer of Alpha Foods. This podcast is the story of Kierstin's journey from ad agency strategist to brand marketer to running her consulting business and on to senior brand roles at Lululemon and Alpha Foods. In the episode, we talk about what she learned along the way,&nbsp; what agency folks need to know about working client-side, why strategists make great marketers, and even how to market plant-based foods.&nbsp;

Kierstin De West- From Strategist, to Sustainability Researcher to Marketer

Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern &amp; Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.

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Marketing

Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.

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Kierstin De West- From Strategist, to Sustainability Researcher to Marketer

Kierstin De West- From Strategist, to Sustainability Researcher to Marketer

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