The Listing Bits Podcast is now available on your favorite podcast player!

Overview

In this episode of Listing Bits, Greg Robertson sits down with Marcus Brown, founder of MLS Pipeline. Marcus shares his path from real estate agent to solo software founder, discussing how frustrations with lead generation, CMAs, and manual marketing workflows led him to build a Canva-based MLS data integration. The conversation covers MLS sales cycles, member-benefit products, and why automation and design flexibility matter for agents today.

Key Takeaways

• Marcus Brown transitioned from working auctions and traditional real estate sales into building real estate software.

• Partial "home value" leads often converted better than fully submitted leads when followed up with hand-delivered CMAs.

• MLS Pipeline connects MLS data directly into Canva, eliminating copy/paste and manual data entry.

• The product is designed as an MLS member benefit rather than a direct-to-agent SaaS.

• MetroList is the first MLS to officially launch MLS Pipeline on its dashboard.

Links

• Contact Marcus Brown: [email protected]

• Phone: 208-340-9600

Sponsors

Aligned Showings — MLS-owned showing software built to simplify scheduling, improve communication, and keep MLS data where it belongs.

Giant Steps Job Board – Built for organized real estate and PropTech, not generic tech bros and recruiters who don't know what an MLS is.

Production and editing services by:

Sunbound Studios