Byron Lazine and Nicole White discuss the latest real estate industry news: Zillow Elevate, how it’s monetizing housing data through Pinterest, and what agents can offer that portals can’t.
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🔗 This episode's sources:
https://www.zillow.com/news/zillow-brings-housing-intent-to-pinterest/
https://www.zillow.com/brands/
https://www.linkedin.com/feed/update/urn:li:activity:7492725295234338816/
⏰ Timestamps:
00:00-00:34 Intro
00:35 Zillow Just Started Selling Your Data to Pinterest
02:19 200+ Signals: Inside Zillow's New Ad Targeting Machine
03:30 Prediction Time: What’s the Next Move for Zillow Elevate?
05:34 235 Million Users, Only 4 Million Transactions a Year
06:39 How Does Zillow’s Move With Zillow Elevate Change That?
09:54 Does This Make the Agent’s Trusted-Vendor Network More Valuable, or Does Zillow Risk Replacing the Agent as That Connector?
11:18 Why Nobody Has Cracked the "Uber Eats for Contractors" Problem
13:58 Nicole's Framework for Matching Clients to the Right Contractor
16:42 Small-Town Reputation Is the One Thing Zillow Can Never Replace
17:10 What Can an Agent Provide That Zillow Elevate Can’t Replicate?
18:31 "If You Think Zillow's Doing This for You, You're Kidding Yourself"
21:16 The $100M+ Team Merge Sale That Proves Portal Partnerships Pay Off
23:26 Byron and Nicole Close With the "Triggering" Bit
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#Zillow #RealEstateNews #WhatIsZillowElevate