Tessabella Jelten sits down with The Broke Agent to explore how real estate professionals can move beyond surface level AI use and instead build systems that actually scale their marketing. The focus is on Claude Projects and how centralized knowledge structures can lock in brand voice, messaging consistency, and content strategy so AI outputs feel tailored instead of generic. If AI tools have felt like they produce inconsistent or unfocused marketing help, this episode breaks down a more structured approach.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: BAMx Membership

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Stop wasting budget on marketing that disappears without response. Get campaigns designed to generate real replies and conversations → ReminderMedia BAM Sample

🔔 Subscribe to The Broke Agent YouTube Channel: The Broke Agent YouTube
📩 Subscribe to BAM Newsletter: BAM Daily Newsletter
🧐 Learn more about BAM: BAM

🔗 Episode references:
Claude AI

⏰ Chapter guide:
00:00 Opening context
00:57 Why Claude Projects matter for agents
03:16 Structuring content goals for better AI output
07:12 Building project systems for real estate marketing
07:28 Hyperlocal content strategy
10:02 Inputs needed to train your AI setup
11:23 Using personal interests to shape content ideas
17:49 Learning approaches and skill building
22:04 Property focused content strategy
24:00 Agent to agent communication approach

✅ Stay connected
The Broke Agent: Instagram
Tessabella Jelten: Instagram

BAM PARTNERS

Realtor.com
A platform built to help real estate professionals reach serious buyers and sellers with stronger tools and visibility.

Zoodealio
Connect clients with cash offer options quickly. Code BAM provides 15 percent off, or access is included with BAMx membership.

Rayse
Tools designed to clearly communicate agent value through presentations, collaboration, and reporting.

Shilo AI
An AI assistant designed for real estate teams that supports agents with real time guidance and coaching.

Summit VA Solutions
Virtual assistant support built specifically for real estate workflows.

#RealEstateMarketing #ClaudeAI #AIForRealEstate

Dan Oneil joins The Broke Agent and Jason Cassity to discuss why The Walk Thru podcast is ending, their favorite moments from the show, and what is coming next.

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM: https://nowbam.com/

🔗 This episode's sources:

https://www.tiktok.com/@danoneil__/video/7587079218106797325?_r=1&_t=ZT-96MIRhbK5rJ

https://www.tiktok.com/@danoneil__/video/7609476823709273357?_r=1&_t=ZT-96MIUZ58Wkv

https://www.instagram.com/realworld_ai_/

⏰ Timestamps:

00:00-00:47 Intro

00:48 Topic #1 - The Walk Thru Is Ending

17:49 Topic #2 - Favorite Guests/Moments

25:50 Topic #3 - What’s Happening Next

✅ Stay Connected With Us —

👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

👉 Connect with Jason Cassity: https://www.instagram.com/jason_cassity/

👉 Connect with Dan Oneil: https://www.instagram.com/danoneil_/

BAM PARTNERS

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market →
https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →
https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

#RealEstateMarketing #TheWalkThru #BAMMedia

Dustin Fox joins The Broke Agent to discuss how to create a content pipeline with AI that actually works for real estate agents. He reveals the tools and prompts he uses to dominate his market and stay ahead of the tech curve.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

🔗 This episode's sources:
https://www.instagram.com/p/DX7WxDJJ5Bg/

⏰ Timestamps:
00:00 - 01:10 Intro
02:44 - Topic: How To Create A Content Pipeline With AI

✅ Stay Connected With Us —

👉 Connect with The Broke Agent:
https://www.instagram.com/thebrokeagent/

👉 Connect with Dustin Fox:
https://www.instagram.com/dustinmfox/

BAM PARTNERS

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦:
The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market →
https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨:
Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →
https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞:
Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨:
The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:
Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

#RealEstateMarketing #DustinFox #ContentPipeline

Dan Oneil joins The Broke Agent and Jason Cassity to discuss how to get AI to sound exactly like you when making content, how to use Loom AI, and the recent announcement of Real to acquire REMAX.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

🔗 This episode's sources:
https://www.loom.com/share/82415d9c8d1449d19e69034d3a0702fa?utm_medium=gif
https://nowbam.com/real-brokerage-to-acquire-remax/
https://youtube.com/live/fu9YEHExmdo?feature=share

⏰ Timestamps:

00:00 - 01:10 Intro
01:11 Topic #1 - How To Get AI To Sound Like You
13:42 Topic #2 - How To Use Loom AI
21:54 Topic #3 - Real To Acquire REMAX

✅ Stay Connected With Us —

👉 Connect with The Broke Agent:
https://www.instagram.com/thebrokeagent/

👉 Connect with Jason Cassity:
https://www.instagram.com/jason_cassity/

👉 Connect with Dan Oneil:
https://www.instagram.com/danoneil_/

BAM PARTNERS

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦:
The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market →
https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨:
Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →
https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞:
Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨:
The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:
Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

#RealEstateMarketing #AIRealEstate #BAMMedia

The Broke Agent discusses how to know when to switch up your content, the common mistakes creators make when pivoting, and what high-performing agents do to grow their audience.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

🔗 This episode's sources:
https://www.instagram.com/reels/DUGt71zEsMY/
https://www.instagram.com/p/DVgh01oGOjJ/
https://www.instagram.com/p/DXNK-YFkmbh/

⏰ Timestamps:
00:00 - 02:02 Intro
02:03 - 09:05 Topic #1: When to Switch Up Your Content
09:06 - 14:26 Topic #2: The Biggest Mistake Agents Are Making
14:27 - End Topic #3: What to Do Instead

✅ Stay Connected With Us:
👉 Connect with The Broke Agent:
https://www.instagram.com/thebrokeagent/

BAM PARTNERS

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦:
The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market →
https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨:
Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free →
https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞:
Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨:
The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:
Leverage your business with a real estate-trained Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

#RealEstateMarketing #SocialMediaStrategy #ContentTips

Dan Oneil, Lindsey Jo, Linzi Breuhan, and Grace Folias join The Broke Agent to discuss a recent study on the state of social media, how to get relocation clients from your Instagram content, and how they are using AI in their real estate marketing.

BAM Fest: https://nowbam.com/bamfest/

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka
📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily
🧐 Check out BAM: https://nowbam.com/

🔗 This episode's sources:
https://www.instagram.com/p/DU_YWj8kdVp/?img_index=1
https://www.instagram.com/p/DVJh1PSka8C/
https://www.instagram.com/p/DVGoml2EWIN/
https://www.instagram.com/p/DW7jvbulL6T/?img_index=1
https://www.instagram.com/reel/DOqkhyDjm1j/?igsh=NTc4MTIwNjQ2YQ==
https://www.instagram.com/p/DVwkE4vjlda/
https://www.instagram.com/p/DWkIbXlj-Fu/?img_index=1

⏰ Timestamps:

00:00 - 02:07 Intro
02:08 Topic #1 - The State of Social Media
6:50 Topic #2 - How To Get Relocation Clients
39:28 Topic #3 - AI For Real Estate Marketing

✅ Stay Connected With Us —
👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/
👉 Connect with Dan Oneil: https://www.instagram.com/danoneil_/
👉 Connect with Lindsey Jo: https://www.instagram.com/lindseyyy_jo/
👉 Connect with Linzi Breuhan: https://www.instagram.com/soldbylinzi/
👉 Connect with Grace Folias: https://www.instagram.com/grace.folias/

BAM PARTNERS

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral

#RealEstateMarketing #AIRealEstate #BAMMedia

The Broke Agent discusses how the Instagram algorithm actually works and five proven ways to skyrocket your engagement immediately.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

🔗 This episode's sources:
https://www.instagram.com/p/DWFWw5nBreH/
https://www.instagram.com/p/DWR4e7VATWu/
https://www.instagram.com/p/DVEZC_wEa-9/

⏰ Timestamps:

00:00 - 00:36 - Intro
01:05 - Topic 1: How the Instagram Algorithm Works
08:16 - Topic 2: How IG Ranks Engagement
11:23 - Topic 3: 5 Things You Can Do To Get More Engagements
12:01 - Alyssa Curnutt Video Clip
13:59 - Selene Hanna Video Clip
15:34 - 3 Ways to Improve IG Engagements
17:19 - Jared James Video Clip

✅ Stay Connected With Us —

👉 Connect with The Broke Agent:
https://www.instagram.com/thebrokeagent/

BAM PARTNERS

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦:
The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market →
https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨:
Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free →
https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞:
Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨:
The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:
Leverage your business with a real estate trained virtual assistant →
https://www.summitvasolutions.com/byronlazine-referral

#RealEstateMarketing #InstagramAlgorithm #BAMMedia

Jason Cassity and The Broke Agent discuss the two social media constraints holding agents back and how to fix them and spotlight this week’s standout Marketer of the Week.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

🔗 This episode's sources:
https://www.instagram.com/p/DV_dZ3SCtsn/

⏰ Timestamps:

00:00 - 00:36 - Intro
01:49 - Topic #1 - Don't Know What To Post?
11:22 - Topic #2 - Don't Know How To Post?
20:05 - Topic #3 - Marketer of The Week

✅ Stay Connected With Us —

👉 Connect with The Broke Agent:
https://www.instagram.com/thebrokeagent/

👉 Connect with Jason Cassity:
https://www.instagram.com/jason_cassity/

BAM PARTNERS

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦:
The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market →
https://succeed.realtor.com/2026-rdcproductoverview

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨:
Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →
https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞:
Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨:
The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:
Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

#ContentStrategy #RealEstateMarketing #MarketerOfTheWeek

Jason Cassity and The Broke Agent talk about breaking Instagram updates, how to grow on social without posting, proven ways to guarantee views, and a powerful NotebookLM content hack agents can start using today to scale faster.

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

🔗 This episode's sources:
https://www.instagram.com/p/DWO5XmpAMUx/?igsh=NTc4MTIwNjQ2YQ%3D%3D
https://www.instagram.com/p/DWT46nOFC7O/?img_index=1

⏰ Timestamps:

00:00–01:20 Intro
01:26 Topic #1 - Breaking IG News
03:09 Topic #2 - How To Grow On Social Without Posting
11:25 Topic #3 - How To Guarantee Views On Instagram
15:52 Topic #4 - Notebook LM Content Hack

✅ Stay Connected With Us —

👉 Connect with The Broke Agent:
https://www.instagram.com/thebrokeagent/

👉 Connect with Jason Cassity:
https://www.instagram.com/jason_cassity/

🤝 BAM PARTNERS

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨:
Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free →
https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞:
Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨:
The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:
Leverage your business with a real estate-trained virtual assistant →
https://www.summitvasolutions.com/byronlazine-referral

———

#RealEstateMarketing #InstagramTips #SocialMediaGrowth

Katie Kenny joins Jason Cassity and The Broke Agent to talk about Instagram bios that convert, repeatable content series, listing video frameworks, Gen Z content strategy, and DM-driven lead generation.
𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx
_______
👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/
🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka
📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily
🧐 Check out BAM: https://nowbam.com/
🔗 This episode's sources:
https://www.instagram.com/p/DVwKBfCjYKL/
https://www.instagram.com/p/DUBOGKnDYTP/
https://www.instagram.com/p/DUHFkp3DbAj/
https://www.instagram.com/p/DTn1OLrD1rG/
https://www.instagram.com/p/DUHFkp3DbAj/
https://www.instagram.com/p/DTfwRXfDaoM/
https://www.instagram.com/reel/DIO3nhwxw7M/
⏰ Timestamps:
00:00–02:00 Intro & Agenda
02:00 "The Gen Z Voice of Real Estate": Does It Help or Hurt Business?
03:53 Breaking Down Katie's Signature "What to Do This Weekend" Series
08:23 Why Any Agent Can Replicate This Local Events Content10:59 DMs vs. ManyChat and Testing CTAs
13:43 Breaking Down the Hyper-Local "Getting Out of the Car" Video
15:27 Breaking Down 3 of Katie’s Listing Videos
27:00 Second Listing Video
39:19 Content Distribution (Newsletters, Facebook Strategy, Community Groups)
43:11 Advanced Community Engagement, Content Ideation & Closing Thoughts
✅ Stay Connected With Us —
👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/
👉 Connect with Jason Cassity: https://www.instagram.com/jason_cassity/
👉 Connect with Katie Kenny: https://www.instagram.com/thekatiekenny/
--------------------
🤝BAM PARTNERS
𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/
𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about
𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/
𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/
𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral
———
#Instagrambio #listingvideos #GenZcontentstrategy