Tom Ferry and Jimmy Mackin break down the three biggest stories shaping the real estate market right now, and what smart agents should be doing about them.

First up: the $2B expired listing jump-ball happening January 1. Why it matters, what’s working right now, and the playbook top agents are already using to turn expireds into listings…without sounding like every other salesperson in their market.

Then, they unpack the new class action lawsuit against Zillow. The allegations, the fallout, and what it signals about lead flow, mortgage quotas, and the future of referral-based business.

Finally, they take a clear-eyed look at the 50-year mortgage. Good idea or long-term trap? They dig into the math, the psychology, and the surprising equity edge that early buyers might have over renters who wait.

This is a tactical, high-signal episode for agents who want to grow their business by understanding the trends and turning it into appointments.

🎧 This is Episode 14 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

→ Want to build beautiful AI Seller Reports in minutes?

Tom Ferry

Jimmy Mackin

Jason Pantana

Jimmy Mackin sits down with Chris Smith to break down the AI-powered content system that helped him 10x his reach - without adding headcount or lowering quality.

They walk through the exact GPT setup Chris uses to produce high-performing content daily, how he built a flywheel that feeds itself, and the mindset shift agents need to go from grinding to growing.

Here’s what’s covered:

This is a tactical, behind-the-scenes look at how to use AI to grow your brand, your business, and your audience, without burning out or falling behind.

🎧 This is Episode 13 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Join the Conversion Club here → https://www.conv.codes/bundles/conversion

Get The Chris List here → https://theconversioncode.kit.com/8e8f06df24

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

→ Want to build beautiful AI Seller Reports in minutes?

Tom Ferry

This episode is about execution. Jimmy Mackin sits down with Ken Pozek to unpack the systems, video formats, and strategic bets that turned a camera and consistency into $400M in closed volume - without buying a single Zillow lead.

They walk through the five types of videos that consistently drive revenue, how to test content without getting stuck in planning mode, and what it actually looks like to build a scalable real estate media engine that runs off organic traffic.

Here’s what’s covered:

This is a masterclass in doing the work that actually moves the business forward - without chasing trends or relying on paid leads.

🎧 This is Episode 12 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

→ Want to build beautiful AI Seller Reports in minutes?

Tom Ferry

Jimmy Mackin

Jason Pantana

Zillow updated the terms. Follow Up Boss is no longer neutral. ChatGPT changed how buyers search. 

This episode is about positioning. Tom Ferry, Jimmy Mackin, and Jason Pantana walk through what’s actually happening behind the scenes, what most agents still don’t realize, and what you can do right now to protect your client relationships, stay visible in AI-driven search, and build a moat around your business.

Here’s what’s covered:

🎧 This is Episode 11 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

→ Want to build beautiful AI Seller Reports in minutes?

Tom Ferry

Jimmy Mackin

Jason Pantana

A client said it straight: “I need to do something different in my marketplace.” That one line turned into the theme for this whole episode.

Tom, Jimmy and Jason got into it: what it actually looks like to find growth when your usual stuff isn’t working. From small investor segments no one’s targeting… to offers that start real conversations… to data that shows you who’s ready to move before they raise their hand.

Inside this episode:

If what used to work isn’t working, this episode gives you a smarter path forward.

🎧 This is Episode 10 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

Tom Ferry

Jimmy Mackin

Jason Pantana

Growth isn’t always about doing more. Sometimes it’s about choosing the right move…and making it early. In this episode, Tom, Jimmy, and Jason lay out the Growth Playbook: six core strategies that help real estate pros grow in any market, and the three that separate the ones who scale.

You’ll hear:

📌 Mentioned: Birdeye.ai: a simple way to turn your reviews into high-trust SEO content.

Whether you’re in scale mode, acquisition mode, or prepping for the next market cycle, this one gives you real options and a path forward.

🎧 This is Episode 9 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

Tom Ferry

Jimmy Mackin

Jason Pantana

In this special edition episode, Jimmy flips the script on listing promotion - and shows you how to turn one listing into more listings.

If the first time you're promoting a listing is when it hits Zillow, you're already too late. Every listing has five marketable moments most agents miss. Jimmy breaks them down and shares:

Plus: the mindset shift that turns your current pipeline into future listings, even if inventory is tight.

If you're looking for a clear, repeatable way to turn your current listing into your next one—this is where you start.

🎧 This is Episode 8 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

Tom Ferry

Jimmy Mackin

Jason Pantana

Growth isn't just about what you're doing—it’s about what you’re building. In this episode of Growth Mode, Jason and Jimmy go deep on how real estate pros are scaling smarter by combining AI leverage with low-friction lead generation.

They break down:

Plus: even experienced marketers fall into the trap of asking for too much, too soon. The subtle shifts in language shared here make it easier to start real conversations that actually go somewhere.

If you’re serious about staying ahead of the AI curve and building a lead engine that compounds over time, this one’s worth a full listen.

🎧 This is Episode 7 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

Tom Ferry

Jimmy Mackin

Jason Pantana

Growth doesn’t come from effort alone, it comes from structure. In this episode of Growth Mode, Tom and Jason break down how high-performing teams are scaling in a flat market by optimizing lead flow, fixing follow-up gaps, and training their agents like sales forces—not just support staff.

They unpack how these teams are leveraging channel accounts like Zillow, Rocket, and Realtor.com to build massive databases, and why their conversion rates keep climbing while others stall.

For solo agents, this episode is a playbook: how to choose one marketing lane and go all in, the exact follow-up rhythm that turns old leads into new clients, and why sending just two CMAs a day can shift your entire pipeline.

Also in this episode:

If you’re serious about scaling—team or solo—this is the operating manual.

🎧 This is Episode 6 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

Tom Ferry

Jimmy Mackin

Jason Pantana

What separates a product that scales from one that sinks? In this episode of Growth Mode, Tom and Jimmy break down The 8 Rules for Growth: the hard-won principles they use to build fast, stay lean, and create high-margin businesses that last.

We’re talking small teams, smart hires, and AI-first thinking. How to increase time-to-value and reduce friction. Why high margins aren’t optional, they’re a requirement. And what it actually takes to build products people want to talk about (and pay for).

Plus: what early employees must bring to the table, how to avoid the trap of “problem finders,” and what most agents get dead wrong about communication and onboarding. 

📘 Free, Perfect, and Now by Robert Rodin – the book Tom mentioned on scaling to meet modern customer demands → https://www.simonandschuster.co.uk/books/Free-Perfect-and-Now/Robert-Rodin/9780684871974

🎧 This is Episode 5 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

Tom Ferry

Jimmy Mackin

Jason Pantana