Growth Mode

Growth isn’t always about doing more. Sometimes it’s about choosing the right move…and making it early. In this episode, Tom, Jimmy, and Jason lay out the Growth Playbook: six core strategies that help real estate pros grow in any market, and the three that separate the ones who scale.

You’ll hear:

📌 Mentioned: Birdeye.ai: a simple way to turn your reviews into high-trust SEO content.

Whether you’re in scale mode, acquisition mode, or prepping for the next market cycle, this one gives you real options and a path forward.

🎧 This is Episode 9 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

Tom Ferry

Jimmy Mackin

Jason Pantana

In this special edition episode, Jimmy flips the script on listing promotion - and shows you how to turn one listing into more listings.

If the first time you're promoting a listing is when it hits Zillow, you're already too late. Every listing has five marketable moments most agents miss. Jimmy breaks them down and shares:

Plus: the mindset shift that turns your current pipeline into future listings, even if inventory is tight.

If you're looking for a clear, repeatable way to turn your current listing into your next one—this is where you start.

🎧 This is Episode 8 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

Tom Ferry

Jimmy Mackin

Jason Pantana

Growth isn't just about what you're doing—it’s about what you’re building. In this episode of Growth Mode, Jason and Jimmy go deep on how real estate pros are scaling smarter by combining AI leverage with low-friction lead generation.

They break down:

Plus: even experienced marketers fall into the trap of asking for too much, too soon. The subtle shifts in language shared here make it easier to start real conversations that actually go somewhere.

If you’re serious about staying ahead of the AI curve and building a lead engine that compounds over time, this one’s worth a full listen.

🎧 This is Episode 7 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

Tom Ferry

Jimmy Mackin

Jason Pantana

Growth doesn’t come from effort alone, it comes from structure. In this episode of Growth Mode, Tom and Jason break down how high-performing teams are scaling in a flat market by optimizing lead flow, fixing follow-up gaps, and training their agents like sales forces—not just support staff.

They unpack how these teams are leveraging channel accounts like Zillow, Rocket, and Realtor.com to build massive databases, and why their conversion rates keep climbing while others stall.

For solo agents, this episode is a playbook: how to choose one marketing lane and go all in, the exact follow-up rhythm that turns old leads into new clients, and why sending just two CMAs a day can shift your entire pipeline.

Also in this episode:

If you’re serious about scaling—team or solo—this is the operating manual.

🎧 This is Episode 6 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

Tom Ferry

Jimmy Mackin

Jason Pantana

What separates a product that scales from one that sinks? In this episode of Growth Mode, Tom and Jimmy break down The 8 Rules for Growth: the hard-won principles they use to build fast, stay lean, and create high-margin businesses that last.

We’re talking small teams, smart hires, and AI-first thinking. How to increase time-to-value and reduce friction. Why high margins aren’t optional, they’re a requirement. And what it actually takes to build products people want to talk about (and pay for).

Plus: what early employees must bring to the table, how to avoid the trap of “problem finders,” and what most agents get dead wrong about communication and onboarding. 

📘 Free, Perfect, and Now by Robert Rodin – the book Tom mentioned on scaling to meet modern customer demands → https://www.simonandschuster.co.uk/books/Free-Perfect-and-Now/Robert-Rodin/9780684871974

🎧 This is Episode 5 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

Tom Ferry

Jimmy Mackin

Jason Pantana

Billboards aren’t dead, they’re a power play. Jason, Jimmy, and Tom dig into how top producers are using them (and other “old-school” plays) to build a brand moat and make every other marketing touch more effective.

Then, they get tactical on hooks: the 10 you should be swiping right now for everything from postcards to Instagram Reels. Because in a noisy market, “Just Listed” won’t cut it.

And if you lead a team? You’ll want the segment on performance tracking and recognition - a simple, repeatable system for turning all that sales data you collect into clear, motivating action for your team. This is how you measure what matters and keep your best people fired up.

Also in this episode:

🎧 This is Episode 4 of Growth Mode, the weekly podcast for agents, marketers, and business owners who want to move faster, think bigger, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

Tom Ferry

Jimmy Mackin

Jason Pantana

Jimmy and Jason break down what the new AI Agent Mode actually does—and why it’s not another overhyped tool, but a legit shift in how agents can work. If you’ve got parts of your business that are repetitive, manual, and eating up your time (or your budget), this episode shows you what you can finally hand off.

Then they dive into a problem every agent’s facing right now: what to do when a listing won’t sell. From reverse offers to seller psychology to managing expectations, this is about getting tactical in a tough market—and keeping your pipeline moving when deals stall.

Also in this episode:

🎧 This is Episode 3 of Growth Mode, a new weekly podcast for agents, marketers, and business owners who want to stay sharp, move faster, and grow on purpose.

Keep going, based on what you need:

→ Need more listings?

→ Want to get smarter with AI?

→ Done winging it?

Tom Ferry

Jimmy Mackin

Jason Pantana

Tom, Jimmy, and Jason break down why GEO (Generative Engine Optimization) is more than a trend, it’s a strategy to position yourself as the answer in AI-powered search. If you want ChatGPT, Grok, and Gemini to cite you, this is how to reverse-engineer your online presence to make it happen.

Plus: a three-step referral play that uses behavioral psychology and real-time listing intel to generate warm leads, without feeling transactional.

Also in this episode:

AI is indexing the internet in real time—and the agents who treat their bios, blogs, and digital footprint like assets, not afterthoughts, are already pulling ahead.

Tom, Jimmy, and Jason share how agents use AI to automate follow-up, rank beside Zillow, and stay top-of-mind—for under $5/day. Plus: predictive market updates, the rise of “agentic AI,” and 3 outreach phrases proven to boost response rates.