Byron Lazine, Tom Toole, and Lisa Chinatti discuss the nationwide expansion of MRED’s private listing network, the implications of Compass’s new internal listing warnings, and NAR’s 2026 market predictions. They also break down why 13% of deals fell through in March and how the mortgage rate lock-in effect is reshuffling the 2026 spring market.

🔑 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦:
Make the most of the spring market by giving your listings up to 2x the exposure with Spotlight Listings →
http://rltr.info/spotlightBAM

🔔 Subscribe to Knowledge Brokers Podcast today:
https://www.youtube.com/@knowledgebrokerspodcast?sub_confirmation=1

🔗 Show Resources:
https://nowbam.com/are-compass-leaders-warning-agents-against-private-exclusives/
https://nowbam.com/mred-expands-its-private-listing-network-nationwide-compass-is-the-first-to-join/
https://www.globenewswire.com/news-release/2026/04/24/3280685/0/en/MRED-Expands-Its-Private-Listing-Network-to-All-Brokers-Nationwide.html
https://www.realtor.com/news/real-estate-news/nar-forecast-lawrence-yun-2026/
https://www.resiclubanalytics.com/p/existing-home-sales-2026-forecast-roundup-18-models-housing-market
https://www.redfin.com/news/contract-cancellations-march-2026/
https://www.instagram.com/reels/DXaLdBqEcM2/

⏰ Timestamps coming soon!

———

✅ Stay Connected With Us
👉 Connect with Byron Lazine:
https://www.instagram.com/byronlazine

👉 Connect with Tom Toole:
https://www.instagram.com/tomtoole3rd/

👉 Connect with Lisa Chinatti:
https://www.instagram.com/lisachinatti/

———

BAM delivers real estate news, education, and entertainment with nonstop original content from an unmatchable line-up of industry personalities and top producers.

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

BAM PARTNERS

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𝐑𝐚𝐲𝐬𝐞:
Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨:
The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:
Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

#BAMMedia #HousingMarket2026 #Compass

Byron Lazine, Tom Toole, and Lisa Chinatti discuss insights on Compass private listings from an anonymous source, NAR opting into a $52.25M buy-side commission settlement, and the White House report alleging a 10-million-unit U.S. housing shortage.

🔑 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: Make the most of the “Best Time to Sell” (April 12–18) by giving your listings up to 2x the exposure with Spotlight Listings →
http://rltr.info/spotlightBAM

🔔 Subscribe to Knowledge Brokers Podcast today:
https://www.youtube.com/@knowledgebrokerspodcast?sub_confirmation=1

🔗 Show Resources:
https://www.facebook.com/story.php?story_fbid=979961624985961&id=100089163966255&http_ref=eyJ0cyI6MTc3NjE3NzM2OTAwMCwiciI6IiJ9
https://www.instagram.com/p/DXJ7qj-ifAG/?img_index=1
https://consumerpolicy.org/wp-content/uploads/Compass-expansion-report-April-2026.pdf
https://nowbam.com/compasss-growing-market-share-and-double-ended-deals-examined-in-new-report/
https://nowbam.com/nar-opts-in-to-52-25m-settlement-in-buy-side-commission-lawsuit/
https://www.nar.realtor/newsroom/national-association-of-realtorsr-reaches-agreement-to-resolve-nationwide-homebuyer-claims
https://nowbam.com/u-s-housing-shortage-at-10-million-according-to-white-house-report/
https://www.whitehouse.gov/wp-content/uploads/2026/04/ERP-2026-6.-Protecting-and-Rebuilding-the-American-Dream-of-Homeownership.pdf

⏰ Timestamps coming soon!

———

✅ Stay Connected With Us
👉 Connect with Byron Lazine:
https://www.instagram.com/byronlazine

👉 Connect with Tom Toole:
https://www.instagram.com/tomtoole3rd/

👉 Connect with Lisa Chinatti:
https://www.instagram.com/lisachinatti/

———

BAM delivers real estate news, education, and entertainment with nonstop original content from an unmatchable line-up of industry personalities and top producers.

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

BAM PARTNERS

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
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𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨:
Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free →
https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞:
Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨:
The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:
Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

#Compass #buyeragent #housingshortage

Byron Lazine, Tom Toole, and Lisa Chinatti discuss Zillow’s response to a Redfin report predicting a 6–12% inventory boost from phased marketing, plus surprising "lock-in" effect trends, significant gaps in consumer mortgage education, the impact of AI on the lending industry, and today’s CPI report.

🔑 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦:
Make the most of the “Best Time to Sell” (April 12–18) by giving your listings up to 2x the exposure with Spotlight Listings →
http://rltr.info/spotlightBAM

🔔 Subscribe to Knowledge Brokers Podcast today:
https://www.youtube.com/@knowledgebrokerspodcast?sub_confirmation=1

🔗 Show Resources:
https://nowbam.com/https://nowbam.com/zillow-economist-says-redfins-math-doesnt-hold-up/zillow-economist-says-redfins-math-doesnt-hold-up/

https://www.linkedin.com/pulse/612-inventory-boost-from-private-listings-math-doesnt-mischa-fisher-r5t0c/

https://www.redfin.com/news/private-exclusive-inventory-increase/

https://www.redfin.com/news/methodology-inventory-impact-of-phased-marketing/

https://bestinterest.com/research/mortgage-rate-lock-in-effect/

https://nowbam.com/1-in-3-homeowners-say-nothing-will-entice-them-to-give-up-their-low-rates/

https://www.bls.gov/cpi/

https://www.cnbc.com/2026/04/08/fed-officials-still-foresee-rate-cut-this-year-despite-war-impacts-minutes-show.html

———

✅ Stay Connected With Us

👉 Connect with Byron Lazine:
https://www.instagram.com/byronlazine

👉 Connect with Tom Toole:
https://www.instagram.com/tomtoole3rd/

👉 Connect with Lisa Chinatti:
https://www.instagram.com/lisachinatti/

———

BAM delivers real estate news, education, and entertainment with nonstop original content from an unmatchable line-up of industry personalities and top producers.

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

BAM PARTNERS

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Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
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𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨:
Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →
https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞:
Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨:
The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:
Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

#RealEstateMarketUpdate #MortgageRates #ZillowPredictions

Byron Lazine and Lisa Chinatti discuss rising mortgage rates, the latest jobs report, and housing equity trends. They also talk about the rapid emergence of AI-powered home search tools from Realtor.com and Zillow and what it all means for agents navigating today’s market.

🔑 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

👉 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦:
Make the most of the “Best Time to Sell” (April 12–18) by giving your listings up to 2x the exposure with Spotlight Listings →
http://rltr.info/spotlightBAM

🔔 Subscribe to Knowledge Brokers Podcast today:
https://www.youtube.com/@knowledgebrokerspodcast?sub_confirmation=1

🔗 Show Resources:
https://www.realtor.com/news/trends/mortgage-interest-rates-now-april-2-2026/
https://www.mortgagenewsdaily.com/mortgage-rates/30-year-fixed
https://www.cotality.com/insights/articles/the-structural-mismatch-in-home-equity
https://www.realtor.com/research/best-time-to-sell-2026/
https://nowbam.com/realtor-com-launches-ai-home-search-app-inside-chatgpt/
https://www.instagram.com/p/DWpNOSdEvps/
https://youtube.com/live/i1hlELp2BJ8?feature=share

⏰ Timestamps coming soon!

———

✅ Stay Connected With Us
👉 Connect with Byron Lazine:
https://www.instagram.com/byronlazine

👉 Connect with Tom Toole:
https://www.instagram.com/tomtoole3rd/

👉 Connect with Lisa Chinatti:
https://www.instagram.com/lisachinatti/

———

BAM delivers real estate news, education, and entertainment with nonstop original content from an unmatchable line-up of industry personalities and top producers.

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

BAM PARTNERS

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𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
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𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨:
Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →
https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞:
Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨:
The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:
Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

#RealEstateAI #HousingMarketUpdate #MortgageRates

Justin Benson and Gary Ashton join Byron Lazine to discuss AI sabotaging real estate closings, including Ryan Serhant’s $50M deal, industry reactions to the Zillow Preview launch, and Lance Lambert’s survey on how agents feel about major real estate platforms.

🔑 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

🔔 Subscribe to Knowledge Brokers Podcast today:
https://www.youtube.com/@knowledgebrokerspodcast?sub_confirmation=1

🔗 Show Resources:
https://nowbam.com/zillow-preview-adds-24-brokerages-in-first-week-after-launch/
https://nowbam.com/what-this-chatgpt-home-sale-means-for-real-estate-agents/
https://nowbam.com/did-chatgpt-just-blow-up-ryan-serhants-50m-deal/
https://www.resiclubanalytics.com/p/resale-turnover-4-decade-low-real-estate-agents-survey-cotality-resiclub
https://shilo.ai/defined-next-steps-5x-close-rate/
https://nowbam.com/wp-content/uploads/2026/03/1000WATT_Original-Research_AI_2026.pdf
https://www.mortgagenewsdaily.com/mortgage-rates/30-year-fixed

⏰ Timestamps coming soon!

✅ Stay Connected With Us

👉 Connect with Byron Lazine:
https://www.instagram.com/byronlazine

👉 Connect with Tom Toole:
https://www.instagram.com/tomtoole3rd/

👉 Connect with Lisa Chinatti:
https://www.instagram.com/lisachinatti/

👉 Connect with Justin Benson (Shilo):
https://www.instagram.com/justinbenson/

👉 Connect with Gary Ashton:
https://www.instagram.com/gary.ashton/

BAM delivers real estate news, education, and entertainment with nonstop original content from an unmatchable line-up of industry personalities and top producers.

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

🤝 BAM PARTNERS

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:
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https://remindermedia.com/bamsample/

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨:
Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free →
https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞:
Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨:
The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:
Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

#realestateagents #ChatGPT #Zillow

UK estate agent Matt Nicol joins Byron Lazine, Tom Toole, and Lisa Chinatti to discuss the Zillow Preview announcement, eXp’s launch of non-exclusive “Coming Soon” listings, and Compass dismissing its lawsuit against Zillow.

🔑 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

🔔 Subscribe to Knowledge Brokers Podcast today:
https://www.youtube.com/@knowledgebrokerspodcast?sub_confirmation=1

🔗 Show Resources:
https://nowbam.com/zillow-launches-zillow-preview-to-expand-visibility-of-pre-market-listings/
https://www.zillow.com/news/zillow-launches-zillow-preview-to-bring-pre-market-home-listings-into-the-open/
https://nowbam.com/exp-launches-non-exclusive-coming-soon-syndication-across-3-major-portals/
https://expworldholdings.com/press-releases/exp-realty-coming-soon-syndication/
https://nowbam.com/compass-dismisses-lawsuit-against-zillow-after-policy-update/

✅ Stay Connected With Us —

👉 Connect with Byron Lazine:
https://www.instagram.com/byronlazine

👉 Connect with Tom Toole:
https://www.instagram.com/tomtoole3rd/

👉 Connect with Lisa Chinatti:
https://www.instagram.com/lisachinatti/

👉 Connect with Matt Nicol:
https://www.instagram.com/matt_the_agent/

BAM delivers real estate news, education, and entertainment with nonstop original content from an unmatchable line-up of industry personalities and top producers.

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

🤝 BAM PARTNERS

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →
https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

#eXp #Compass #Zillow

Byron Lazine, Tom Toole, and Lisa Chinatti discuss the latest news on the private listing debate, the bipartisan housing bill that passed the Senate, mortgage rates hitting their highest level for 2026, and what agents should be doing right now to provide clarity for buyers and sellers.

🔑 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

🔔 Subscribe to Knowledge Brokers Podcast today:
https://www.youtube.com/@knowledgebrokerspodcast?sub_confirmation=1

🔗 Show Resources:
https://www.instagram.com/reels/DVlqiexDVCr/
https://www.instagram.com/reels/DU1IxMikXJh/
https://nowbam.com/compass-and-rocket-partner-to-expand-listings-on-redfin/
https://www.nar.realtor/magazine/real-estate-news/nar-reaffirms-mls-discretion-following-compass-redfin-announcement

✅ Stay Connected With Us —

👉 Connect with Byron Lazine:
https://www.instagram.com/byronlazine

👉 Connect with Tom Toole:
https://www.instagram.com/tomtoole3rd/

👉 Connect with Lisa Chinatti:
https://www.instagram.com/lisachinatti/

BAM delivers real estate news, education, and entertainment with nonstop original content from an unmatchable line-up of industry personalities and top producers.

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

🤝 BAM PARTNERS

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𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →
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#Compass #mortgagerates #housinglegislation

Justin Benson, CEO of Shilo, joins Byron Lazine and Lisa Chinatti to discuss the launch of Homes.com’s new AI home search assistant, what AI really means for real estate agents, the difference between AI hype and practical productivity gains, how tools like AI coaching platforms are changing agent management, and why human connection still matters most in real estate.

🔑 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

🔔 Subscribe to Knowledge Brokers Podcast today:
https://www.youtube.com/@knowledgebrokerspodcast?sub_confirmation=1

🔗 Show Resources:

Shilo: Book a demo:
https://shilo.ai/

⏰ Timestamps coming soon!

✅ Stay Connected With Us —

👉 Connect with Byron Lazine:
https://www.instagram.com/byronlazine

👉 Connect with Tom Toole:
https://www.instagram.com/tomtoole3rd/

👉 Connect with Lisa Chinatti:
https://www.instagram.com/lisachinatti/

👉 Connect with Justin Benson:
https://www.instagram.com/justinbenson/?hl=en

BAM delivers real estate news, education, and entertainment with nonstop original content from an unmatchable line-up of industry personalities and top producers.

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

🤝 BAM PARTNERS

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
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https://www.summitvasolutions.com/byronlazine-referral

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →
https://www.rayse.com/

#Shilo #CoStar #AIforrealestate

For years, agents have questioned where NAR’s marketing dollars are going — and whether they’re actually making an impact.

In this conversation, NAR Chief Marketing and Communications Officer Bennett Richardson joins Byron Lazine and Tom Toole to face those questions head-on. From the Havas partnership and multi-million-dollar ad spend to a new data-driven strategy and leadership reset, nothing is off limits.

Watch the full episode for an unscripted conversation: no pre-submitted questions, real pushback, and a candid look at transparency, accountability, and what’s changing inside NAR.

Become a member of BAMx:
https://www.skool.com/bamx

Subscribe to Knowledge Brokers Podcast:
https://www.youtube.com/@knowledgebrokerspodcast?sub_confirmation=1

SHOW RESOURCES

2025 NAR Annual Report
https://www.nar.realtor/about-nar/2025-nar-annual-report

BAM Breakdown of the Annual Report
https://nowbam.com/nar-annual-report-highlights-50m-in-budget-cuts-legal-strategy-relationship-repair/

NAR RESOURCES

New Consumer Ad Campaign
https://resources.realtor

Board of Directors Information
https://www.nar.realtor/national-leadership/board-of-directors

NAR Committees
https://www.nar.realtor/national-leadership/committee-members-liaisons

Apply for Committees
https://committeeapp.realtor

Policy Making Process
https://www.nar.realtor/videos/nar-policy-making-process

TIMESTAMPS

00:00–01:42 Intro
01:43 Bennett Richardson’s professional background
07:24 Why Havas Media Group is the right partner
18:09 What has actually changed in NAR’s messaging?
22:55 Where the “We Are R” campaign failed
28:39 First look at NAR’s new consumer campaign
31:32 Comparing NAR’s campaign to Homes.com
35:08 How NAR will track marketing ROI
42:04 Is print dead for NAR’s goals?
44:44 External perception vs. internal conflict
49:37 24 initiatives and 75 projects explained
53:23 How to get involved
56:40 How NAR is policing itself under current leadership
01:02:15 Final message for BAM listeners

STAY CONNECTED

Byron Lazine
https://www.instagram.com/byronlazine

Tom Toole
https://www.instagram.com/tomtoole3rd/

Lisa Chinatti
https://www.instagram.com/lisachinatti/

Bennett Richardson
https://www.instagram.com/bennettrich/?hl=en

BAM delivers real estate news, education, and entertainment with nonstop original content from an unmatched lineup of industry personalities and top producers.

Subscribe on YouTube
https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter
https://newsletters.nowbam.com/bam-daily

Visit BAM
https://nowbam.com/

BAM PARTNERS

ReminderMedia
https://remindermedia.com/bamsample/

Zoodealio
https://www.skool.com/bamx/about

Summit VA Solutions
https://www.summitvasolutions.com/byronlazine-referral

Rayse
https://www.rayse.com/

Byron Lazine, Lisa Chinatti, and Tom Toole discuss the Supreme Court decision on tariffs, the latest GDP data, proposed Florida and Kentucky property tax bills, and a brief update on pending home sales—breaking down what these economic and policy shifts mean for housing and the broader real estate market.

🔑 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

🔔 Subscribe to Knowledge Brokers Podcast today:
https://www.youtube.com/@knowledgebrokerspodcast?sub_confirmation=1

🔗 Resources:
https://www.nbcnews.com/politics/supreme-court/live-blog/-trump-tariffs-ruling-supreme-court-live-updates-rcna252655
https://www.bea.gov/news/2026/gdp-advance-estimate-4th-quarter-and-year-2025
https://www.wtsp.com/article/news/politics/florida-abolish-cancel-property-tax-house-ballot/67-ec3e53ce-6cc5-4c6a-ad2e-2d3c28f7c67c
https://www.wdrb.com/news/politics/proposed-bill-would-freeze-property-tax-increases-for-kentucky-homeowners-65-and-older/article_6a0728e2-5d4a-4f78-86eb-8ab7feaa7aad.html
https://www.nar.realtor/newsroom/nar-pending-home-sales-report-shows-0-8-decrease-in-january

✅ Stay Connected With Us —

👉 Connect with Byron Lazine:
https://www.instagram.com/byronlazine

👉 Connect with Tom Toole:
https://www.instagram.com/tomtoole3rd/

👉 Connect with Lisa Chinatti:
https://www.instagram.com/lisachinatti/

BAM delivers real estate news, education, and entertainment with nonstop original content from an unmatchable line-up of industry personalities and top producers.

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

🤝 BAM PARTNERS

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Zoodealio's cash offer platform is included in your BAMx membership (Over $2300 annual value!) →
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𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →
https://www.summitvasolutions.com/byronlazine-referral

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →
https://www.rayse.com/

#Tariffs #TaxBills #RealEstateNews