Your Marketing Playbook

In this BAM Masterclass, Alyssa Curnutt and Eric Simon break down how to build a hyperlocal newsletter your community actually reads, and more importantly, how to turn those readers into conversations and closings.

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx/about?ref=86c53c46b2ad45e7b2baba55577ee019

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM: https://nowbam.com/

✅ Stay Connected With Us:

👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

👉 Connect with Alyssa Curnutt: https://www.instagram.com/alyssacurnutt/

BAM PARTNERS

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence. → https://shilo.ai/

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral

#realestatemarketing #realestatecontent #hyperlocalmarketing

The Broke Agent discusses the four ingredients behind successful real estate content, from finding new local topics and targeting the right neighborhoods to using timely trends and personal opinions to turn social media views into real estate business.

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM: https://nowbam.com/

⏰ Timestamps:

00:00 - 01:49 Intro (The 4-Ingredient Formula for the Perfect Real Estate Post)

01:50 Ingredient #1: Why "New" Gets Shared

03:35 Ingredient #2: Make Content In The Area You Sell In

06:13 Ingredient #3: The Art of Classy Trend Jacking

08:55 Ingredient #4: Your Opinion Is the Anti-AI Strategy

10:35 The Perfect Post, Built Start to Finish

12:03 Get Your Content Audited by The Broke Agent

✅ Stay Connected With Us —

👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

BAM PARTNERS

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral

#realestatemarketing #realestatecontent #hyperlocalmarketing

Robert Cedeno, Founder and Team Leader of the Cedeno Group, joins The Broke Agent to discuss the strategy behind posting 10 times a day, separating audiences across niche Instagram accounts, creating scroll-stopping listing videos, converting engagement into leads, and building a content system agents can repeat.

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM: https://nowbam.com/

⏰ Timestamps:

00:00 - 01:17 Intro

02:24 - Why This Agent Made 3 Separate Instagram Accounts

04:21 - Gary Vee's Niche Account Gospel, Applied to Real Estate

06:02 - Stop Confusing the Algorithm With Mixed Content

12:20 - The POV Hand-Pointing Listing Video That Stops the Scroll

14:02 - Four CTAs in One Caption: Breaking the Rules on Purpose

17:46 - Why "Text Me" Reaches a Buyer ManyChat Never Will

20:13 - The Qualifying Question Trick That Fixes Your Click-Through Rate

24:33 - LA Is 15 Cities in One, So He Built Pages to Match

29:07 - The AI Voiceover Hack for Effortless Listing Videos

33:17 - What Is Muse and Why Is Everyone Posting About It?

34:30 - Should You Auto-DM Every New Follower?

38:41 - The Conference Carousel That Wins Over Everyone in the Room

42:43 - Why Content in the Chamber Beats Creating From Thin Air

✅ Stay Connected With Us —

👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

👉 Connect with Robert Cedeno: https://www.instagram.com/robertbearcedeno?stkn=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr

https://www.instagram.com/socalcedeno?stkn=NTc4MTIwNjQ2YQ%3D%3D

https://www.instagram.com/robsells_homes?stkn=NTc4MTIwNjQ2YQ%3D%3D

BAM PARTNERS

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral

#realestatemarketing #instagrammarketing #realestateagents

The Broke Agent breaks down why views do not always translate into followers and what real estate agents need to change in their content strategy. He breaks down how to optimize your profile, give people a clear reason to follow, build recurring content, and create posts that could only come from you.

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM: https://nowbam.com/

⏰ Timestamps:

00:00 - 01:17 Intro
01:21 Reason #1: Nobody Needs to Follow You Anymore
02:26 Reason #2: Your Profile Isn't Giving People A Reason to Follow
02:58 3 Hyperlocal Bios That Nail the Follow
03:38 Reason #3: You’re Not Telling People To Follow You
04:22 "Follow Me" vs. a Value Proposition
05:33 Reason #4: Your Content Doesn’t Give People A Reason To Come Back
06:18 Breaking Down Shannon Gillette's 10-Day Mini Series
07:59 Reason #5: You’re Posting Content That Could Have Come From Anyone
08:40 The 1.1M-View Meme That Lost to a 250K Opinion Post
09:56 The 5-Step Recap to Turn Viewers Into Followers

✅ Stay Connected With Us —

👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

BAM PARTNERS

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral

#realestatemarketing #instagramgrowth #realestatecontent

Will Draper, Real Estate Marketing Coach, joins The Broke Agent to discuss how real estate agents can increase their visibility in ChatGPT and AI search. They also discuss the five-step framework to optimize their online profiles and turn past transactions, client reviews, and social content into proof that helps them get discovered.

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM: https://nowbam.com/

⏰ Timestamps:

00:00 - 01:15 Intro

01:30 Will Draper's 5 Step Framework to Rank in AI Search

01:54 Step 1: Foundation

08:08 The One Tool to Audit Every Real Estate Bio at Once

10:04 Step 2: Authority

17:22 Step 3: Relevance

17:51 How to Turn One Past Deal Into a Case Study AI Can Find

21:04 The Birthday Gift Example That Explains How People Search Now

22:56 Step 4: Proof

28:37 Step 5: Media

30:41 The Caption Formula Behind Marie Lee's Viral Post

34:39 The Five Steps Recap Before the Final Takeaway

38:31 Will Draper's Free Lead Magnet: How to Replicate These Case Studies

✅ Stay Connected With Us —

👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

👉 Connect with Will Draper: https://www.instagram.com/itswilldraper/

BAM PARTNERS

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral

#realestatemarketing #aisearch #chatgpt

The Broke Agent discusses six real estate content trends that need to die, from robotic AI scripts and fake podcast setups to generic homebuying tips, overproduced listing videos, and copied AI image trends. He breaks down why agents should stop creating content that looks like everyone else's and start leaning into their own stories, opinions, local knowledge, and perspective.

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM: https://nowbam.com/

⏰ Timestamps:

00:00-01:07 Intro

01:08 Trend #1: The AI Script Trend That Makes Agents Sound Like Hostages

03:17 Trend #2: The Fake Podcast Setup With No Actual Podcast

04:47 Trend #3: Ranking Real Estate Influencers Instead of Local Stuff

07:13 Trend #4: Generic Homebuying Tips and Educational Content

08:24 Trend #5: The Overly Cinematic Listing Video

09:48 Trend #6: The AI Slop Image Trend

✅ Stay Connected With Us →

👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

𝐁𝐀𝐌 𝐏𝐀𝐑𝐓𝐍𝐄𝐑𝐒

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral

#realestatecontent #realestatemarketing #realestateagents

Marie Lee joins The Broke Agent to discuss how real estate agents can turn client experiences into storytelling content that builds trust, proves their expertise, and helps win more listings.

She breaks down the case studies behind her best posts, from saving a client $3,000 to selling a home in 14 days and taking on a seven-day off-market listing challenge.

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM: https://nowbam.com/

🔗 This episode's sources:

https://www.instagram.com/reels/DchM4ZIN9L0/

https://www.instagram.com/p/DcUURZwNj6w/

https://www.instagram.com/p/DbOGyrgEUmm/

https://www.instagram.com/reels/DU9UB4UD20q/

https://www.instagram.com/p/DVZ0c5aDO2u/

⏰ Timestamps:

00:00 - 01:17 Intro

01:19 The Real Secret: You Need Case Studies, Not Just Content Ideas

04:28 The $3,000 Save That Became the Perfect Case Study

05:19 The "Yap Style" Packaging Formula

08:13 How to Actually Come Up With Storytelling Content (Marie's Method)

09:20 The One Type of Content AI Still Can't Mass-Produce

11:21 "I Just Closed the Most Difficult Sale of My Career"

16:49 Not a Video Person? Here's the Written Alternative

17:43 The Algorithm Flip: Carousels Are Suddenly Beating Reels Again

20:12 Stop Writing "3 Bed, 2 Bath," Sell the Design Instead

22:02 The Slide-by-Slide Anatomy of a High-Converting Carousel

25:39 The Real Time Cost Behind "Simple" Packaging

29:42 The Wildest Listing of Her Career: A 7-Day Sale Ultimatum

35:28 Do Storytelling Posts Actually Generate DMs, or Just Brand Recall?

39:40 Marie's Already Blown Past Her 2025 Sales Goal

✅ Stay Connected With Us:

👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

👉 Connect with Marie Lee: https://www.instagram.com/movemetotennessee/

BAM PARTNERS

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers and sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral

#realestate #marketing #contentstrategy

The Broke Agent discusses the three worst tips from real estate conference panels, from “just be authentic” to “done is better than perfect” to “how you look and sound doesn’t matter.”

BAM Camp:
https://bamcamp.remindermedia.com

The Broke Agent YouTube Channel:
https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:
https://www.skool.com/bamx

DJI Mic Mini:
https://www.amazon.com/dp/B0DDL8WGH5?th=1

––––––––––

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →
https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel:
https://tinyurl.com/aatxhaka

📩 Subscribe to the BAM Newsletter:
https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM:
https://nowbam.com/

⏰ 𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒

00:00 – Intro
01:21 – The Epidemic Ruining Real Estate Conferences
01:40 – “Just Be Authentic” Is Officially Useless Advice
03:08 – The Question List That Replaces “Just Be Yourself”
04:19 – The 8-Second Video That Nails Personal Branding
06:05 – What’s in Your Background Is Telling Your Story Too
07:44 – “Done Is Better Than Perfect” Is Toxic
09:46 – The Free App Combo That Fixes Your Delivery
11:01 – BAM’s AI Tool That Writes Hyper-Local Scripts for You
11:35 – “How You Look, Sound, and Feel Doesn’t Matter” Is a Lie
12:48 – The Mini Mic That Changes Everything
14:17 – The Three-Point Recap: What Actually Works

✅ 𝐒𝐓𝐀𝐘 𝐂𝐎𝐍𝐍𝐄𝐂𝐓𝐄𝐃

👉 Connect with The Broke Agent:
https://www.instagram.com/thebrokeagent/

––––––––––

𝐁𝐀𝐌 𝐏𝐀𝐑𝐓𝐍𝐄𝐑𝐒

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers and sellers and the advanced marketing tools required to scale your business in today’s market →
https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at Zoodealio.com. Or join BAMx and get access for free! →
https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged →
https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →
https://shilo.ai/

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE →
https://trial.propstreampro.com/bam/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a real estate-trained virtual assistant →
https://www.summitvasolutions.com/byronlazine-referral

––––––––––

#RealEstateMarketing #ContentStrategy #SocialMediaTips

Alyssa Stalker joins The Broke Agent to discuss how to escape 500 view jail by auditing your outlier content and finding the niche that gets you followers, plus the social media playbook for real estate agents for the rest of 2026.

BAM Camp: https://bamcamp.remindermedia.com

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM: https://nowbam.com/

⏰ Timestamps:

00:00 - 01:01 - Intro

01:02 - Building The Complete 2026 Content Playbook For Agents

03:17 - The First Move: Audit Your Outlier Content

04:28 - Finding Your Niche Starts With One Simple Question

10:01 - Why Lo-Fi Content Is Beating Highly Produced Videos Now

12:10 - The Hook Framing Secret Behind Every Viral Clip

18:22 - The Carousel Hook Formula For Agents Stuck In View Jail

22:10 - The All-Black Text Posts Pulling 11K-12K Likes

28:36 - A Smarter Way To Post About Reviews And Rankings

34:07 - What Agents Should Completely Stop Doing In 2026

38:47 - The Full Recap: Your 2026 Content Checklist

✅ Stay Connected With Us —

👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

👉 Connect with Alyssa Stalker: https://www.instagram.com/heyalyssamichelle/

BAM PARTNERS

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral

#ContentStrategy #RealEstate #Marketing

The Broke Agent is joined by Katie Day, founder of the Move Me to Texas team and Houston Unlocked, to break down how she grew a hyper local Instagram account to 45,000 followers in two years. They get into the content buckets and AI workflow behind the account.

BAM Camp: https://bamcamp.remindermedia.com

The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx

👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka

📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

🧐 Check out BAM: https://nowbam.com/

🔗 This episode's sources:
https://www.instagram.com/p/DbsuAVqhYCo/

⏰ Timestamps:

00:00 - 01:04 - Intro

01:27 - Houston Unlocked Hit 45K Followers in Just Two Years

05:08 - The Content Buckets Behind a 45K Account

08:09 - The Signature Series Trick for Recurring Stories

08:46 - Should You Add Your Opinion to Hyper Local News?

11:54 - How Katie Sneaks Business Ties Into Local Content

15:47 - Using Claude to Review City Planning Meetings

20:59 - The Custom GPT Trained to Sound Exactly Like Katie

23:15 - The Teleprompter Mistake Making Your Videos Look Fake

25:12 - Stop Filming Multiple Takes, Do This Instead

29:33 - The Map Post That Became Katie's Best Performing Content

31:18 - The Caption Trick That Wins Passive Follows

32:54 - The Agent Ranking Trend Eric Is Sick Of

34:21 - The Hyperlocal Twist That Beats Influencer Rankings

✅ Stay Connected With Us —

👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

👉 Connect with Katie Day: https://www.instagram.com/movemetotx/, https://www.instagram.com/houston.unlocked/

BAM PARTNERS

𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about

𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/

𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/

𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral

#Hyperlocal #Content #Strategy