Your Marketing Playbook

Your Marketing Playbook

By BAM MediaBusiness
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Your Marketing Playbook episodes

  • The Instagram DM Strategy For Realtors That Nobody Talks About

    Jimmy Conover joins The Broke Agent to discuss his Instagram posting strategy that helps him continuously go viral and the Instagram DM strategy he uses to generate leads.

    BAM Camp:
    https://bamcamp.remindermedia.com

    ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ:
    https://www.skool.com/bamx

    ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š:
    Tired of spending your hard-earned money on marketing that never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโ€™s what we do for you:
    https://remindermedia.com/bamsample/

    ๐Ÿ”” Subscribe to The Broke Agent YouTube Channel:
    https://www.youtube.com/@thebrokeagent?sub_confirmation=1

    ๐Ÿ“ฉ Subscribe to BAM Newsletter:
    https://newsletters.nowbam.com/bam-daily

    ๐Ÿง Check out BAM:
    https://nowbam.com/

    โœ… Stay Connected With Us

    ๐Ÿ‘‰ Connect with The Broke Agent:
    https://www.instagram.com/thebrokeagent/

    ๐Ÿ‘‰ Connect with Jimmy Conover:
    https://www.instagram.com/realjimmyconover/
    https://www.instagram.com/jimmyconoverofficial/

    BAM PARTNERS

    ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ:
    The marketplace that puts real estate professionals first. Get access to high-intent buyers and sellers, plus advanced marketing tools to scale your business in todayโ€™s market:
    https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

    ๐™๐จ๐จ๐๐ž๐š๐ฅ๐ข๐จ:
    Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com, or join BAMx and get access for free:
    https://www.skool.com/bamx/about

    ๐‘๐š๐ฒ๐ฌ๐ž:
    Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged:
    https://www.rayse.com/

    ๐’๐ก๐ข๐ฅ๐จ:
    The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides agents in real time so they can close with confidence:
    https://shilo.ai/

    ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ:
    The most trusted provider of comprehensive real estate data nationwide. Try it free:
    https://trial.propstreampro.com/bam/

    ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ:
    Leverage your business with a real estate-trained virtual assistant:
    https://www.summitvasolutions.com/byronlazine-referral

    #Instagram #RealEstateMarketing #ContentStrategy


    55 min
  • How To Create Viral Real Estate Images With ChatGPT

    Kenny Truong who owns the #4 team in California joins The Broke Agent to discuss replacing boring team leader content with hyper local visuals that drive massive engagement. He breaks down his exact AI prompt workflow for transforming Bay Area news headlines, regional humor, and trending visual styles into high performing carousels and motion graphics.

    BAM Camp: https://bamcamp.remindermedia.com

    ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ: https://www.skool.com/bamx

    ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโ€™s what we do for you โ†’ https://remindermedia.com/bamsample/

    ๐Ÿ”” Subscribe to The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent?sub_confirmation=1

    ๐Ÿ“ฉ Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

    ๐Ÿง Check out BAM: https://nowbam.com/

    ๐Ÿ”— Show Resources:

    https://www.instagram.com/p/DbMZ5j8Dxnw/?img_index=1

    https://www.instagram.com/p/DbEwIMjmHhc/?img_index=1

    https://www.instagram.com/p/DbLZ9s7nYB-/?img_index=3

    https://www.instagram.com/p/Da0Y_5li1wX/

    https://www.instagram.com/p/DaiQiA0FFG5/?img_index=1

    https://www.instagram.com/p/DbOowoWEmnw/?img_index=1

    โœ… Stay Connected With Us

    ๐Ÿ‘‰ Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

    ๐Ÿ‘‰ Connect with Kenny Truong: https://www.instagram.com/kenny_fast/

    BAM PARTNERS

    ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in todayโ€™s market โ†’ https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

    ๐™๐จ๐จ๐๐ž๐š๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ†’ https://www.skool.com/bamx/about

    ๐‘๐š๐ฒ๐ฌ๐ž: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ†’ https://www.rayse.com/

    ๐’๐ก๐ข๐ฅ๐จ: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ†’ https://shilo.ai/

    ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ†’ https://trial.propstreampro.com/bam/

    ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant โ†’ https://www.summitvasolutions.com/byronlazine-referral

    #RealEstateMarketing #Hyperlocal #AIContent


    44 min
  • 7 Ways To Beat The Instagram Algorithm In 2026

    The Broke Agent discusses seven proven tactics to reset engagement and outsmart changing social media algorithms, including shifting video backgrounds, using AI critique boards, and delivering timely local news with personal hot takes.

    The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

    ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ: https://www.skool.com/bamx

    ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you โ†’ https://remindermedia.com/bamsample/

    ๐Ÿ”” Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka

    ๐Ÿ“ฉ Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

    ๐Ÿง Check out BAM: https://nowbam.com/

    โฐ Timestamps:

    00:00 Intro

    01:12 Seven Proven Methods to Beat the Ever-Changing Algorithm

    02:03 #1: Repost Your Best Content (It's Basically a Crime Not To)

    04:44 #2: Repackage Old Content Into a Completely Different Format

    06:25 #3: Share a Contrarian Opinion (It Doesn't Have to Be Controversial)

    09:00 #4: Let AI Critique Your Content Before You Post It

    09:43 #5: Post Something Ridiculously Simple (Text-Only Wins Big)

    10:44 #6: Captions, Subtitles, and Text Hooks Are Non-Negotiable

    11:50 #7: Break the News Before Anyone Else Does

    โœ… Stay Connected With Us

    ๐Ÿ‘‰ Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/


    BAM PARTNERS

    ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market โ†’ https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

    ๐™๐จ๐จ๐๐ž๐š๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ†’ https://www.skool.com/bamx/about

    ๐‘๐š๐ฒ๐ฌ๐ž: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ†’ https://www.rayse.com/

    ๐’๐ก๐ข๐ฅ๐จ: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ†’ https://shilo.ai/

    ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ†’ https://trial.propstreampro.com/bam/

    ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant โ†’ https://www.summitvasolutions.com/byronlazine-referral

    #RealEstateMarketing #ContentCreation #SocialMediaAlgorithm


    14 min
  • How To Get ChatGPT (And Every Other AI) To Recommend You As An Agent

    Dave Hutch joins The Broke Agent to audit real agent websites live and break down the exact trick that gets AI to recommend you.

    The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

    Become a member of BAMx:
    https://www.skool.com/bamx

    ๐Ÿ‘‰ ReminderMedia:
    Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you โ†’
    https://remindermedia.com/bamsample/

    ๐Ÿ”” Subscribe to the BAM YouTube channel:
    https://tinyurl.com/aatxhaka

    ๐Ÿ“ฉ Subscribe to the BAM Newsletter:
    https://newsletters.nowbam.com/bam-daily

    ๐Ÿง Check out BAM:
    https://nowbam.com/

    โฐ Timestamps:

    00:00 Intro

    00:43 How To Check If Your Website Is AI Searchable

    03:46 Live Audit: The AI Website Blueprint

    07:49 Your Bio Is Basically an AI Prompt

    09:35 Why Hiding Your Name Kills Personal Branding

    โœ… Stay Connected With Us

    ๐Ÿ‘‰ The Broke Agent:
    https://www.instagram.com/thebrokeagent/

    ๐Ÿ‘‰ Dave Hutch:
    https://www.instagram.com/thedavehutch/

    BAM PARTNERS

    Realtor.com
    The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market โ†’
    https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

    Zoodealio
    Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free!
    https://www.skool.com/bamx/about

    Rayse
    Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged.
    https://www.rayse.com/

    Shilo
    The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence.
    https://shilo.ai/

    PropStream
    The most trusted provider of comprehensive real estate data nationwide. Try it FREE:
    https://trial.propstreampro.com/bam/

    Summit VA Solutions
    Leverage your business with a real estate-trained virtual assistant.
    https://www.summitvasolutions.com/byronlazine-referral


    12 min
  • Claude Skill Tutorial: Create Your Own Content Board Of Advisors In 20 Minutes

    Dave Hutch joins The Broke Agent to break down the Claude skill that puts Hormozi, Suby, and a skeptic on your board of advisors to critique your content ideas. He explains how he created it and why the verdict beats posting on a guess.

    The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

    ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ:
    https://www.skool.com/bamx

    ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š:
    Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you โ†’
    https://remindermedia.com/bamsample/

    ๐Ÿ”” Subscribe to the BAM YouTube channel:
    https://tinyurl.com/aatxhaka

    ๐Ÿ“ฉ Subscribe to BAM Newsletter:
    https://newsletters.nowbam.com/bam-daily

    ๐Ÿง Check out BAM:
    https://nowbam.com/

    โฐ Timestamps:

    00:00 Intro

    01:11 What Is The "Board of Advisors"?

    03:11 He Used AI to Make a Post and It Completely Flopped

    04:00 Building a Fake Boss Who Loves Every One of Your Ideas

    07:31 The AI Prompt That Tests Your Content Idea Before You Post It

    10:36 Why He Runs This in Claude Cowork Instead of a Normal Chat

    15:26 Meet the Board: Savage AI Personas Roast and Refine His Idea

    18:25 The Verdict: How the Board Combines Every Critique Into One Winning Concept

    20:42 The Origin of the "Board of Advisors" Idea

    22:43 Should AI Ever Write the Actual Script?

    โœ… Stay Connected With Us

    ๐Ÿ‘‰ Connect with The Broke Agent:
    https://www.instagram.com/thebrokeagent/

    ๐Ÿ‘‰ Connect with Dave Hutch:
    https://www.instagram.com/thedavehutch/

    BAM PARTNERS

    ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ:
    The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market โ†’
    https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

    ๐™๐จ๐จ๐ƒ๐ž๐š๐ฅ๐ข๐จ:
    Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com, or join BAMx and get access for free!
    https://www.skool.com/bamx/about

    ๐‘๐š๐ฒ๐ฌ๐ž:
    Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged.
    https://www.rayse.com/

    ๐’๐ก๐ข๐ฅ๐จ:
    The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence.
    https://shilo.ai/

    ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ:
    The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ†’
    https://trial.propstreampro.com/bam/

    ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ:
    Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant โ†’
    https://www.summitvasolutions.com/byronlazine-referral

    #ContentCreation #ClaudeAI #AIForRealEstate


    24 min
  • Turn Boring AI Scripts Into Viral Talking Head Videos With ChatGPT


    Krys Benyamein joins The Broke Agent to discuss how he uses ChatGPT to create better talking head videos, the carousel trick that rescued a flopped video, the teleprompter feature inside Instagram's Edits app that saves you from recording 6,000 takes, why repeating your video script in your caption is hurting your reach, and why posting your outtakes gets more DMs than anything you spent hours editing.

    The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

    ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ: https://www.skool.com/bamx

    ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโ€™s what we do for you โ†’ https://remindermedia.com/bamsample/

    ๐Ÿ”” Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka
    ๐Ÿ“ฉ Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily
    ๐Ÿง Check out BAM: https://nowbam.com/

    โฐ Timestamps:

    00:00-01:04 Intro
    01:05 Krys Reveals How Often He's Actually Posting
    02:27 The Brutal Truth About Why Your Content Is Flopping This Summer
    05:51 Why Regurgitating Headlines Is Killing Your Content
    11:40 Krys's AI Dictation Strategy
    16:15 Knowing Your Audience Changes Everything
    21:36 Why Your Video Setting Has to Match the Feeling You're Selling
    23:46 The Instagram Teleprompter Trick That Kills 6,000 Takes
    28:45 The Carousel Trick That Turned a Flopped Video Into a Game Changer
    40:16 The Caption Mistake That's Secretly Hurting Your Reach
    45:23 If Your Content Worked Once, Steal It and Reuse It Everywhere
    48:30 Train Your Brain to Spot Content in Your Everyday Life
    53:40 Why Showing Your Outtakes Beats a Polished Final Video

    โœ… Stay Connected With Us โ€”
    ๐Ÿ‘‰ Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/
    ๐Ÿ‘‰ Connect with Krys Benyamein: https://www.instagram.com/krysbenyamein/

    BAM PARTNERS

    ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in todayโ€™s market โ†’ https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

    ๐™๐จ๐จ๐๐ž๐š๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ†’ https://www.skool.com/bamx/about

    ๐‘๐š๐ฒ๐ฌ๐ž: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ†’ https://www.rayse.com/

    ๐’๐ก๐ข๐ฅ๐จ is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ†’ https://shilo.ai/

    ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ†’ https://trial.propstreampro.com/bam/

    ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant โ†’ https://www.summitvasolutions.com/byronlazine-referral

    #AIForRealtors #ContentStrategy #RealEstateMarketing


    58 min
  • The Psychology Behind Real Estate's Most Viral Listing Videos

    Matt Lionetti joins The Broke Agent to discuss how he builds listing videos that sell homes without ever mentioning the price, why he casts real people to show what life feels like in a property, the story behind his viral "Dear Older Me" video, and the one question he asks before posting anything.

    The Broke Agent YouTube Channel:
    https://www.youtube.com/@thebrokeagent

    ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ:
    https://www.skool.com/bamx

    ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโ€™s what we do for you โ†’
    https://remindermedia.com/bamsample/

    ๐Ÿ”” Subscribe to the BAM YouTube channel:
    https://tinyurl.com/aatxhaka

    ๐Ÿ“ฉ Subscribe to BAM Newsletter:
    https://newsletters.nowbam.com/bam-daily

    ๐Ÿง Check out BAM:
    https://nowbam.com/

    ๐Ÿ”— Show Resources:
    https://www.instagram.com/p/DZVIF7exuuW/

    https://www.instagram.com/p/DZsUPNMRP_j/

    โฐ Timestamps:
    00:00 The First Thing Matt Does When He Gets a Listing
    05:51 You Don't Have to Be Creative to Make a Great Listing Video
    07:39 Matt's Unique Content Switch
    10:37 The Content Filter Every Agent Needs: "Would I Actually Like This?"
    12:38 Watch This Listing Video Then Try Not to Cry
    15:43 The Golf Ball Condo Tour That Nailed Its Target Buyer
    18:07 What to Do When a Listing Video Flops
    21:53 Why "Comment the Word X" Destroys Listing Video Energy
    26:40 The Hardest House Matt Ever Had to Market
    36:52 Speed Tours: Genius Niche or Brand Trap?
    40:35 Matt's Full Tactical Breakdown for Agents at Any Listing
    49:08 The Five-Point Summary: Matt's Listing Video Framework

    โœ… Stay Connected With Us โ€”

    ๐Ÿ‘‰ Connect with The Broke Agent:
    https://www.instagram.com/thebrokeagent/

    ๐Ÿ‘‰ Connect with Matt Lionetti:
    https://www.instagram.com/matt.lionetti/

    BAM PARTNERS

    ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in todayโ€™s market โ†’
    https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

    ๐™๐จ๐จ๐๐ž๐š๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ†’
    https://www.skool.com/bamx/about

    ๐‘๐š๐ฒ๐ฌ๐ž: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ†’
    https://www.rayse.com/

    ๐’๐ก๐ข๐ฅ๐จ: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ†’
    https://shilo.ai/

    ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ†’
    https://trial.propstreampro.com/bam/

    ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant โ†’
    https://www.summitvasolutions.com/byronlazine-referral

    #RealEstateMarketing #ListingVideos #RealEstateContent


    52 min
  • Why You Aren't Getting Leads On Social Media (4 Ways To Fix It)

    The Broke Agent lays out a real-world content strategy for real estate agents, from identifying your ideal client to hijacking trends, using a five-filter system that makes every post more targeted and more fun to create.

    The Broke Agent YouTube Channel:
    https://www.youtube.com/@thebrokeagent

    ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ:
    https://www.skool.com/bamx

    ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š:
    Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโ€™s what we do for you โ†’
    https://remindermedia.com/bamsample/

    ๐Ÿ”” Subscribe to the BAM YouTube channel:
    https://tinyurl.com/aatxhaka

    ๐Ÿ“ฉ Subscribe to BAM Newsletter:
    https://newsletters.nowbam.com/bam-daily

    ๐Ÿง Check out BAM:
    https://nowbam.com/

    โฐ Timestamps:

    00:00 Intro: Why Your Content Is Going Nowhere (And You Know It)

    01:30 Filter #1: The Audience Filter

    04:02 Filter #2: The Location Filter

    06:50 Filter #3: The New Information Filter

    08:01 Filter #4: The Authenticity Filter

    09:19 Bonus Filter #5: The Trend Filter

    09:34 How To Hit All 5 Filters In One Post (Live Example)

    10:17 The Full 5-Filter Recap

    โœ… Stay Connected With Us

    ๐Ÿ‘‰ Connect with The Broke Agent:
    https://www.instagram.com/thebrokeagent/

    BAM PARTNERS

    ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ:
    The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in todayโ€™s market โ†’
    https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

    ๐™๐จ๐จ๐ƒ๐ž๐š๐ฅ๐ข๐จ:
    Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ†’
    https://www.skool.com/bamx/about

    ๐‘๐š๐ฒ๐ฌ๐ž:
    Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged.
    https://www.rayse.com/

    ๐’๐ก๐ข๐ฅ๐จ:
    The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ†’
    https://shilo.ai/

    ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ:
    The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ†’
    https://trial.propstreampro.com/bam/

    ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ:
    Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant โ†’
    https://www.summitvasolutions.com/byronlazine-referral

    #RealEstateMarketing #RealEstateAgent #ContentStrategy


    12 min
  • How To Get Started With Claude: Step-By-Step Guide

    Haley Ingram joins The Broke Agent to discuss how real estate agents can use Claude AI to automate their marketing, build a consistent content habit, train AI to match their brand voice, and stop wasting hours on tasks that a $20/month tool can handle for them.

    The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

    ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ: https://www.skool.com/bamx

    ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you โ†’ https://remindermedia.com/bamsample/

    ๐Ÿ”” Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka

    ๐Ÿ“ฉ Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily

    ๐Ÿง Check out BAM: https://nowbam.com/

    ๐Ÿ”— Show Resources:
    https://claude.ai

    โฐ Timestamps:

    00:00 - 01:48 Intro

    01:49 - 03:26 ChatGPT vs. Claude: Which One Wins for Real Estate Marketing?

    03:27 - 04:51 Paid vs. Free Claude: Is the $20/Month Worth It?

    04:52 - 07:51 Don't Import Your ChatGPT History Into Claude (Here's Why)

    07:52 - 09:11 How to Let Claude Audit Your Entire Instagram Strategy

    09:12 - 13:23 The Right Way to Build a Brand Identity Inside Claude

    13:24 - 16:08 How to Use Claude So It Never Forgets Who You Are

    16:09 - 22:33 Skills vs. Projects in Claude: Agents Are Using This Wrong

    22:34 - 23:59 The Prompt Trick That Makes Claude Ask Better Questions

    24:00 - 26:53 Talk to Claude Out Loud for 5 Minutes Before You Type Anything

    26:54 - 30:40 Claude Code: Agents Can Build Landing Pages Without a Developer

    30:41 - 43:34 The Honest Truth About How Long It Actually Takes to Learn Claude

    43:35 - End The One Prompting Tip That Changes Everything for Content

    โœ… Stay Connected With Us

    ๐Ÿ‘‰ Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/

    ๐Ÿ‘‰ Connect with Haley Ingram: https://www.instagram.com/coffeecontracts/

    BAM PARTNERS

    ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market โ†’ https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

    ๐™๐จ๐จ๐๐ž๐š๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ†’ https://www.skool.com/bamx/about

    ๐‘๐š๐ฒ๐ฌ๐ž: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ†’ https://www.rayse.com/

    ๐’๐ก๐ข๐ฅ๐จ: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ†’ https://shilo.ai/

    ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ†’ https://trial.propstreampro.com/bam/

    ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant โ†’ https://www.summitvasolutions.com/byronlazine-referral

    #RealEstateMarketing #ClaudeAI #AIForRealtors


    49 min
  • The Unwritten Rules of Social Media Nobody Tells You

    The Broke Agent discusses the 11 unwritten rules of social media that the "gurus" completely ignore. He breaks down the exact strategies he used to build an audience of over 1.5 million followers across all platforms. This is built specifically for real estate agents who are tired of wasting hours on videos that get zero engagement.

    The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent

    ๐๐ž๐œ๐จ๐ฆ๐ž ๐š ๐ฆ๐ž๐ฆ๐›๐ž๐ซ ๐จ๐Ÿ ๐๐€๐Œ๐ฑ:
    https://www.skool.com/bamx

    ๐Ÿ‘‰ ๐‘๐ž๐ฆ๐ข๐ง๐๐ž๐ซ๐Œ๐ž๐๐ข๐š:
    Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That's what we do for you โ†’
    https://remindermedia.com/bamsample/

    ๐Ÿ”” Subscribe to the BAM YouTube channel:
    https://tinyurl.com/aatxhaka

    ๐Ÿ“ฉ Subscribe to BAM Newsletter:
    https://newsletters.nowbam.com/bam-daily

    ๐Ÿง Check out BAM:
    https://nowbam.com/

    โฐ Timestamps:

    00:00 - 01:19 Intro: Rule 1 The Always Be Posting Advantage Nobody Talks About

    02:23 Rule 2: Taking a Break is Bad, Announcing It is Worse

    03:54 Rule 3: Engage Back or Lose Them Forever

    04:42 Rule 4: Your Client is Watching Your Stories While You Ignore Their Texts

    05:30 Rule 5: Sharing Your Feed Post To Stories is Killing Your Reach

    06:39 Rule 6: Your Caption is Not a Press Release

    07:29 Rule 7: Stop Begging for Engagement With Zero Direction

    08:57 Rule 8: Same Format Every Time = Invisible Account

    10:22 Rule 9: Stop Asking for Business, Your Content is Already the Pitch

    11:28 Rule 10: Your Audience Forgot 90% of What You Posted. Reuse It.

    12:19 Rule 11: If You Wouldn't Stop Scrolling for It, Don't Post It

    โœ… Stay Connected With Us โ€”

    ๐Ÿ‘‰ Connect with The Broke Agent:
    https://www.instagram.com/thebrokeagent/

    BAM PARTNERS

    ๐‘๐ž๐š๐ฅ๐ญ๐จ๐ซ.๐œ๐จ๐ฆ:
    The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today's market โ†’
    https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign

    ๐™๐จ๐จ๐๐ž๐š๐ฅ๐ข๐จ:
    Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ†’
    https://www.skool.com/bamx/about

    ๐‘๐š๐ฒ๐ฌ๐ž:
    Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged โ†’
    https://www.rayse.com/

    ๐’๐ก๐ข๐ฅ๐จ:
    Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ†’
    https://shilo.ai/

    ๐๐ซ๐จ๐ฉ๐’๐ญ๐ซ๐ž๐š๐ฆ:
    The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ†’
    https://trial.propstreampro.com/bam/

    ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐•๐€ ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ:
    Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant โ†’
    https://www.summitvasolutions.com/byronlazine-referral

    #RealEstateMarketing #SocialMediaStrategy #TheBrokeAgent


    15 min

About Your Marketing Playbook

From the publisher's feed

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor).

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