SchoolCEO: K-12 Marketing + Communications

Kim Lear: Understanding & Decoding Generations


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Generational researcher Kim Lear re-joins SchoolCEO on the podcast to discuss how you can better understand and communicate with the different generations that make up your school community—from students to teachers to parents to members within the community.. Learn about the key events and cultural shifts that have shaped each generation along with their communication preferences.

Join this conversation and learn about:

- Understanding the societal events and cultural moods that shape each generation’s values and perspectives (00:06:21)

- How baby boomers are aging differently with more vibrancy, energy and tech adoption (00:11:44)

- The rise of skepticism and desire for transparency among Gen X (00:14:39)

- How overwhelmed and anxious millennial parents feel about “doing what’s right” for their kids (00:18:23)

- Communication preferences for reaching different generations (00:27:55)

- Delivering feedback that motivates (instead of paralyzes) (00:42:00)

- Being clear about desired outcomes when gathering input to avoid mismatched expectations (00:35:11)

- Fostering mentor relationships by spotting potential and proving yourself as a mentee (00:46:57)

- And so much more

About Kim Lear:

Kim Lear is a writer and researcher who explores how emerging trends impact the future of our workforce and marketplace. She is known for her ability to use a mix of data, storytelling, humor, and actionable takeaways to discuss the trends that most impact the bottom line of organizations. Previously, Kim was the content director at a research firm dedicated to generational and Millennials trends. Her undergrad research is around Baby Boomers and longevity. Her post-grad work is around Millennials and social media networks.

Kim has written whitepapers on the topics of generational wealth transfer in the finance sector, retirement trends in the hospitality industry, and Gen Z’s impact on higher education.

A researcher to the very core, Kim employs eye-opening statistics to accentuate her points and mixes them with stories and case studies to make her message come alive.  She is a sought-after expert and has been featured on NPR as well as national publications such as The Wall Street Journal, The Huffington Post, USA Today, TIME Magazine and more. Kim is currently in her fifth year of a longitudinal study on leadership.

You can follow Kim Lear on X/Twitter @KimLear or subscribe to her exceptional newsletter "Kids These Days."


Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo

Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at [email protected].

Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

 


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