President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn't rooting for a bad cold and flu season.

Kimberly-Clark's John Starkey on Kleenex's 100th anniversary

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Kimberly-Clark's John Starkey on Kleenex's 100th anniversary

Kimberly-Clark's John Starkey on Kleenex's 100th anniversary

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