Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear

Knowledge Is Currency: D'Wayne Edwards on Retail, Design, and Building the Only Design-Focused HBCU


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In this episode of the Sneaker History Podcast, hosts Robbie Falchi and Mike Guillory interview Dr. D'Wayne Edwards, a legendary sneaker designer and founder of Pensole Lewis College of Business and Design, a footwear design academy. They discuss the evolution of sneaker culture, the influence of athletes and pop culture on sneaker design, and the importance of authenticity in marketing. D'Wayne shares insights on the sneaker industry, advice for aspiring designers, and the significance of community engagement. The conversation also highlights the adidas Business Track initiative, which aims to bridge the gap between retail and sneaker design, emphasizing the value of knowledge and creativity in the industry.

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Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.



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