Consumer Foods-to-Go brings insights into the topics that should be top-of-mind for any food executive and the topics that should inspire us to think differently. This podcast falls into the latter category. We have always been fascinated by Japan and Japanese shopping and eating culture. In this episode, we explore konbini – convenience (food) shopping in Japan. We believe Japan is ahead of many markets in how convenience shops are set up and run. We invited Kaoru Yoshii, Retail Sector Analyst at Norinchukin Research Institute, and Hideki Obata, General Manager Food and Agribusiness Planning at Norinchukin Bank, to discuss konbini. Expect to be surprised on how konbini companies operate and what audiences they are targeting.