On this episode of Shadow Shorts, Raheel Ishtiaq, Director of Product Management for AIA Contract Documents, and Shadow Partners, Senior Advisor and Head of Marketing, Jeff Echols will talk about the ins and outs of customer discovery and how to take a product to market that your customers actually value.

Want more access to KP? KP is also spending more time in the Shadow Partners Community. He's posting his thoughts and responding to questions. If you want more access to KP, the Shadow Partners Community is where to get it. Join here-> ⁠https://shadowpartners.co/strategic-partner-network

From the vault, KP gives a talk about the future of AI and generative design and just how awesome of a role it will play in the built space for years to come.

In today's episode, KP delves into the complexities of startup financing and the critical factors that determine sustained success. He discusses the nuances of first-mover advantage in the AEC industry, emphasizing the swift erosion of this advantage and the necessity for startups to secure substantial funding for enduring momentum.

Want more access to KP? KP is also spending more time in the Shadow Partners Community. He's posting his thoughts and responding to questions. If you want more access to KP, the Shadow Partners Community is where to get it. Join here-> ⁠https://shadowpartners.co/strategic-partner-network

On Shadow Shorts, Aaron Anderson, Director of Innovation at Swinerton, and Shadow Partners, Senior Advisor and Head of Marketing, Jeff Echols will talk about the obstacles that are standing in the way of innovation in your organization.

KP explores the essence of curiosity as the driving force behind true innovation and problem-solving. Drawing from his extensive experience working with founders, he illuminates how authentic curiosity not only fuels a deep understanding of market and customer challenges but also propels the creation of groundbreaking solutions.

Want more access to KP? KP is also spending more time in the Shadow Partners Community. He's posting his thoughts and responding to questions. If you want more access to KP, the Shadow Partners Community is where to get it. Join here -> ⁠https://shadowpartners.co/strategic-partner-network

On Shadow Shorts, Scott Frank, Managing Partner at JB&B, and Shadow Partners, Senior Advisor and Head of Marketing, Jeff Echols talk about innovation and IP in engineering firms.

Want more access to KP? KP is also spending more time in the Shadow Partners Community. He's posting his thoughts and responding to questions. If you want more access to KP, the Shadow Partners Community is where to get it. Join here-> ⁠https://shadowpartners.co/strategic-partner-network

On Shadow Shorts, Michael Beckerman, the CEO at CREtech Climate, and Shadow Partners, Senior Advisor and Head of Marketing, Jeff Echols will talk about how climate crisis is the single biggest threat but the single biggest opportunity to ever confront the real estate industry.

On Shadow Shorts, Campbell Yule, the Founder at Codesign, and Shadow Partners, Senior Advisor and Head of Marketing, Jeff Echols talk about Codesign's re-brand (formerly Spaces), and bringing AI into Conceptual Design for architects.

Want more access to KP? KP is also spending more time in the Shadow Partners Community. He's posting his thoughts and responding to questions. If you want more access to KP, the Shadow Partners Community is where to get it. Join here-> ⁠https://shadowpartners.co/strategic-partner-network

On Shadow Shorts, Amr Raafat, the Chief Innovation Officer at Windover Construction, and Shadow Partners, Senior Advisor & Head of Marketing, Jeff Echols talk about prefabrication and how industrialized construction is changing the built environment.

On Shadow Shorts, Tom Scarangello, the Executive Chairman at Thornton Tomasetti, and Shadow Partners, Senior Advisor & Head of Marketing, Jeff Echols talk about resistance to innovation and how to make innovation in your organization more approachable.