February 02, 2024

KPIs For Annual Giving

20 minutes

In this podcast episode, Mary Hackett discusses the importance of metrics in annual giving. She emphasizes the need to measure what truly matters and avoid vanity metrics. Mary then dives into specific key performance indicators (KPIs) for annual giving, including retention rate, retention rate for first-time donors, upgrade rate, total raised, donor pool growth, and second gifts in the same fiscal year.

Chapters

00:00 Introduction to Metrics
03:03 Importance of Annual Giving
07:13 Retention Rate
08:32 Retention Rate for First-Time Donors
10:29 Upgrade Rate
12:51 Total Raised
14:31 Donor Pool
16:10 Second Gift in the Same Fiscal Year
18:07 Trendy Annual Giving Slogans

Downloads and Resources Mentioned In This Episode

→ Download KPI's For Annual Giving

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