May 24, 2022

KPIs: Why Quantitative WON’T Work Without Qualitative Outcomes

37 minutes

In this episode, Linda Traylor and Rena Patel join Tom Caravela to share their insights on the evolving landscape of the MSL profession. They discuss the significance of networking, understanding KPIs, and the integration of qualitative outcomes to measure MSL value. The conversation highlights the adaptation of KPIs due to COVID-19 and the shift towards virtual engagement. The guests emphasize the importance of tactical planning and motivation strategies for MSL teams, along with lifelong learning and the benefits of MSL coaching. The episode concludes with tips for top performance and the necessity of continuous learning and adaptability in the field.

This episode is sponsored by IQVIA. www.iqvia.com
Linda Traylor, Sr Principal and Rina Patel, Director Medical Affairs at IQVIA discuss KPIs and the importance of qualitative Outcomes

Linda and Rina share…

👉 What are KPIs and why are they so important
👉 Does medical affairs have standards for KPIs
👉 Their approach to establishing KPIs and what is most important to track
👉 How medical affairs leaders align quantitative metrics with qualitative ones
👉 What qualitative outcomes should MSLs hope to achieve and why
👉 How the value of MSLs should be measured from a company perspective

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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversation and medical affairs discussions.

#msl #medicalaffairs #medicalscienceliaison #aspiringmsl #MSLTalk

(0:00) Introduction of guests Linda Traylor and Rena Patel, and episode overview

(1:08) Sponsor: IQVIA

(2:11) MSL career journeys and networking importance

(7:33) Understanding KPIs and metrics in the MSL profession

(14:06) The role of qualitative outcomes in assessing MSL value

(21:34) Adapting KPIs in response to COVID-19

(24:24) The evolution of virtual and digital engagement for MSLs

(27:12) Tactical plan reviews and motivation strategies for MSL teams

(30:05) Lifelong learning and the role of MSL coaching

(32:05) Top performance tips for MSLs

(34:13) Perspectives on performance improvement from leadership and individuals

(36:29) Emphasizing continuous learning and adaptability

(36:44) Sponsor: IQVIA

(37:05) Closing remarks and listener engagement

...more

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