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Kraft Heinz brand renovations
Established brands such as Oscar Mayer are getting overhauls as Kraft Heinz looks to connect with today’s consumers. Jess Vultaggio, head of strategy and development for the meal foundations and coffee unit at Kraft Heinz, joins Marketer’s Brief to discuss some of the company’s latest efforts.
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By E.J. Schultz & Adrianne Pasquarelli
4.5
2525 ratings
Established brands such as Oscar Mayer are getting overhauls as Kraft Heinz looks to connect with today’s consumers. Jess Vultaggio, head of strategy and development for the meal foundations and coffee unit at Kraft Heinz, joins Marketer’s Brief to discuss some of the company’s latest efforts.
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