The FMCG Guys

Kristof Neirynck, CMO at Avon: How to Reinvent a Heritage Brand (August 2023)


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Kristof Neirynck is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at Avon to share how he's transforming a brand with a huge legacy to make it succesful in the future.

Tune in to learn about:

  • Kristof's Career Path prior to joining Avon
  • Transforming a company's cutlure
  • Avon's B2B2C business model in the 21st century
  • How Avon is getting ready to be succesful in the future

Book Recommendation: Jim Collins - From Good to Great

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