Summary:

Your brand is your promise. It's how you signal to stakeholders who you are and what you stand for. With so much on the line, it's no wonder that a messy brand can have a huge impact on your business.

Joining me for this installment of ICR Industry Reports, the mini-series where we profile some of the industry leaders within ICR, is Kyle Kostesich. Kyle is the Executive Creative Director for ICR's Branding + Creative practice, having spent the last 15 years leading ICR's creative teams in the areas of branding, marketing, digital media, web design, and more. Coming from a diverse creative background, Kyle has worked with clients across numerous sectors, developing successful campaigns for luxury brands, like The Ritz-Carlton, global financial giants, like Mirae Asset, well-known consumer names, like Planet Fitness, and healthcare industry titans, like Pfizer.

In this episode, I speak with Kyle about the elements of a strong branding strategy, how the Branding + Creative practice adds value for ICR clients, and the long-term benefits of creating a great brand, both internally and externally. 

Highlights:

• Kyle's career path: from graphic designer to ICR (02:32)
• Kyle describes the characteristics of an untidy brand (05:43)
• How a great brand can differentiate your company (07:52)
• How companies should be thinking about keeping their websites fresh (11:55)
• How Kyle works with management teams to form alignment on branding decisions (16:41)

Links:

ICR Twitter

ICR LinkedIn

ICR Website

Kyle Kostesich LinkedIn

Kyle Kostesich Website

Kyle Kostesich Bio

Feedback:

If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, [email protected].