Labcast Podcast by OpenView Labs

In this episode, sales trainer and literal "guru" Ganesha Khalsa calls in to discuss the Sandler Selling System.

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Sales trainer and strategist Colleen Francis calls in to discuss some best practices for sales teams at the startup stage.

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It’s hardly earth-shattering to say that better marketing leads to better sales. But in today’s online business, there’s no denying that the right marketing strategy can have a huge impact on everything from lead generation to buying experience. In this episode of Labcast, HubSpot VP of Sales Mark Roberge calls in to discuss the link…

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Tom Johansmeyer, Group Marketing Director with The Cross Border Group, calls in to talk about some of the ways organizations can truly measure the business value of social media in online marketing. (A hint? It’s more about sales conversions than retweets and likes.) Social Media ROI and What Really Matters Like this podcast? Check out…

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Is a Software as a Service (SaaS) model right for your organization? Peter Cohen, Managing Partner with SaaS Marketing Strategy Advisors, stops by to discuss the reasons to (and not to) transition your product to SaaS, with details on some of the agile marketing and social media strategies to consider. For more from Peter, visit…

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Would you like your organization to get better faster? This free eBook breaks down the restrospective process and how to make it work for your team. In our latest podcast, OpenView founder Scott Maxwell sits down to chat about the value of retrospectives, the challenges many companies face, and why retrospectives aren’t just for developers anymore. An inside…

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In the first of this two-part podcast with Venture Partner Firas Raouf and Mimecast’s Justin Pirie, the two discussed the importance of building capital efficiency for early and expansion stage technology companies. In this episode, the conversation shifts toward finding the right balance between growth and efficiency for young organizations. After the podcast, be sure…

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In the first of this two-part podcast with Mimecast Director of Content and Communities Justin Pirie, Venture Partner Firas Raouf discusses the process of gaining capital efficiency for early and expansion stage techology companies. For more insight from Justin, check out his blog, Paradigm Shift , to get his thoughts on the world of cloud…

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Join OpenView’s Firas Raouf as he discusses 360 Degree Performance Reviews for early stage CEOs with John Greathouse, partner at Rincon Venture Partners and is a Co-Founder of RevUpNet. Firas and John discuss why these reviews are valuable, the logistics of implementing a review process and the lessons learned from this exercise. Episode 26: 306 Degree Reviews for…

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In his podcast Joe Pulizzi details 3 tips for expansion stage CEOs: Determining your objective, determining your message and figuring out your content strategy.

The post Labcast: 3 Tips for CEOs on Social Media Marketing appeared first on OpenView Labs.