The Underpowered Hour

Land Rover G4 Challenge: Re-tracing the route 20 years later


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20 years ago, Land Rover held the first ever G4 Challenge.  A global marketing event designed to showcase the newest model of Range Rover, Freelander, Defender and Discovery, the event took place over four weeks in four different global locations. The fourth and final stage of the event took the competitors on a breathtaking 800+ mile route from Las Vegas, NV, to Moab, UT.  


So how do you pay homage to this iconic part of Rover history? Well, if you’re So-cal resident and rover enthusiast Steve Cooper, you find a few fellow G4 Range Rover owners who own the original competition vehicles here in the US, and set out to recreate the route taken by the original competitors.  And to do that, you reach out to none other than Land Rover photographer extraordinaire himself, Mr. Nick Dimbleby, who photographed the original event.


Liza joins Ike this week as they interview Steve Cooper, who dreamed up this harebrained recreation, and Chris Georgacas, who deciphered Nick’s notes and maps for this epic road trip. The four are joined by Nick Dimbleby himself, who gives us all some excellent insight into the original event.


Hear about some of the fun and adventure that was had by the gang as four of the original eight left hand drive Range Rovers used for the event re-traced the steps.  Joined by the Underpowered Hour’s very own Liza and Abigail to document the fun, this adventure was undertaken by true enthusiasts of the best 4x4xfar.



Car 1: Steve and Dixie

Car 2: Chris 

Car 3: Alex  and Sue

Car 4: Luke and Andy

Car 5: Liza and Abigail 


*Cars 1 through 4 were all original, competition used G4 Range Rovers.  Liza and Abigail drove Liza’s 2022 Trek Defender.


#g4challenge #g4landrover #g4recreation #g4tribute #underpoweredhour #rangerover #landroverdefender #landroverphotography #best4x4xfar #landrover 

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