The Revenue Formula

Last week in software: 11x, Deel, Rippling & spy-bound

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We had to record this unusual episode. In what feels like a single day, a year's worth of drama has unfolded in software.

It almost seems like John Oliver would talk about it. But since he's busy, we decided to do an episode for him on 11x and the chaos that's emerging.

  • (00:00) - Introduction
  • (02:03) - Deel, Rippling and the spy
  • (05:35) - 11x
  • (08:13) - TechCrunch acquired
  • (09:33) - Fake Customers Controversy
  • (13:54) - Insane Churn Rates
  • (19:38) - Investor lawsuit? nope
  • (23:11) - Employees. Not happy.
  • (29:23) - Product Performance and Market Fit
  • (34:25) - Future Prospects and Challenges

    • Sources
    Techcrunch on 11x
    Hasan's post on X
    AI SDR test

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    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn
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