Latest Church Trends Post-COVID with Tony Morgan

Welcome back to the unSeminary podcast. We’re talking with Tony Morgan, the founder and lead strategist of The Unstuck Group, which offers consulting and coaching for churches as well as practical resources such as courses, access to research and more – all to help churches get unstuck.

The Unstuck Group does quarterly trend reports that reveal where churches are thriving or getting stuck in this season. Today Tony is talking with us about some of the latest findings.

* Spread the gospel. // One of the notable trends in churches right now is that baptisms have increased over the last 12 months, indicating that churches are reaching new people who are taking steps in their faith. This is an important shift because in the beginning of the pandemic, ministry leaders became so focused on taking care of their own congregations that they lost sight of the broader mission of spreading the gospel. The report on baptisms indicates that churches are bouncing back to being focused on pointing new people to Jesus.* Create an intentional discipleship strategy. // The average number of people that churches are baptizing is 5 people for every 100 people in attendance in a given year. In other words, if a church has 1000 people in attendance, on average between 50 and 60 people go public with their faith through baptism. Churches need to keep in mind the fact that people are on a spiritual journey. God ultimately has to work on someone’s heart to prompt them to take the step to be baptized. However churches also need to be intentional by having discipleship strategies in place that show people what their next steps are.* Create an intentional reach strategy. // In addition to having intentional discipleship strategies, churches need to have intentional reach strategies which engage new people outside the church and faith. The most common challenge for churches is this “front door” issue – engaging new people with the gospel. Without an intentional reach strategy we cannot live on mission, and it’s only a matter of time before our churches start to plateau and decline. * Decrease in church engagement both ways. // The Unstuck Group has gathered data for the first quarter which shows about a 15% drop in online engagement and a 27% drop in in-person church attendance. Church leaders have been hopeful that if people aren’t attending in-person then they’re watching online, but these numbers are indicating that church engagement overall is decreasing.* Engage with people online. // Our online services can be part of our reach strategy – many new people will watch a service online before they ever attend in person. However we need to create more connections with these people instead of just streaming services. Engage with people online to help them take next steps. Use social media for more than just promoting what’s happening at the church and actually interact with people. Discipleship happens in community so connect people online with each other as well.* More statistics from reports. // Tony shared some of the other statistics that the trend reports reveal as well. For example, growing churches have smaller boards and fewer committees. Growing churches also have less debt than declining churches and are baptizing a higher percentage of people. Most notably, declining churches have significantly bigger staff teams than growing churches, employing 56% more full time employees. Overstaffing means the staff does the work of the ministry instead of equipping the people of God to do it, as Paul instructs in Ephesians 4:11-12.

If you want to get a copy of the latest trend report from The Unstuck Group you can go to www.theunstuckgroup.com/trends and explore all of the resources available to...