Sometimes, opportunities in life will only show up if we dive into the pool's deep end and say: I can swim. 

Coming from a family of serial entrepreneurs, Dora Herrera soon learned that risk and success were two sides of the same coin. Seeing her mother turn into a tailor in one night and create a fabulous dress from a pattern made with newspaper certainly influenced her approach to entrepreneurship and how to deal with challenges.

In this episode, Yuca's Restaurants President and Owner, Dora Herrera, joins us to share the story of the restaurant that brought Mexico's authentic taste to Los Angeles for over 45 years. Dora also talks about her mother, Socorro, and her decision to make her dream of bringing Yucatan's delicious food to America true, the James Beard Award, and her experience serving food at the Super Bowl LVI Business Connect program. 

Additionally, Dora talks about her Latina heritage, how keeping Yucatan's flavors in her menus helped the business, and the formula for a successful restaurant: good food + better service. 

Tune in to Episode 130 of Amiga, Handle Your Shit, and learn more about this badass Latina that expanded her business based on love for what she does. 

In This Episode, You Will Learn:

• A bit about Dora's background and her decision to go to college (5:20)
• About Socorro Herrera, the fearless Latina (13:40)
• Dora shares the story of how she found out about the James Beard Award (18:50)
• "We were serving dozens of famous chefs, and we didn't know" (20:10)
• Good restaurants must have two things: quality food, and top-notch personalized service (30:10)
• Dora shares her advice on how amigas can handle their shit (35:00)
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Connect with Dora:

• LinkedIn
• Instagram

Follow Yuca's on social media:

• Yuca's Restaurant website
• Instagram
• Twitter
• Facebook

Let's Connect!

• Website
• Facebook
• Instagram
• LinkedIn
• Jackie Tapia Arbonne website

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