The Latino Vote

Latino Influence on TikTok and Beyond: Carlos Eduardo Espina and PBS Filmmakers Discuss Diversity, Stories, and Social Media's Role | The Latino Vote Podcast Episode 60


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With the election fast approaching, our hosts sit down with Carlos Eduardo Espina, a social media influencer and advocate, alongside a team of filmmakers behind the PBS documentary "Voces: Latino Vote 2024". Carlos shares his journey from an aspiring political science student to a leading Latino voice on TikTok for Latino advocacy amassing millions of followers along the way. While Carlos reveals what younger generations of Latinos care about most in today's divided political environment, the PBS filmmakers discuss their mission to authentically represent the multifaceted Latino experience, emphasizing that Latinos are the second-largest voting demographic yet often remain misunderstood. The documentary, filmed on a shoestring budget but wide in scope, spans eight states and highlights various Latino voices, from Milwaukee business owners to Central Valley Trump supporters. Whether you're a digital strategist, an activist, or just curious about Latino voter perspectives, this episode has something for everyone.
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Recorded Oct 23, 2024.
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Carlos Eduardo Espina is one of the fastest growing influencers for the new Latino Generation. Make sure to follow him on TikTok: https://www.tiktok.com/@carlos_eduardo_espina. He is a 25-year-old nonprofit director, activist, and lawyer who works to uplift the immigrant community through social media content, community organizing, and charitable causes.

Carlos' videos in our episode:

  • Interview with Biden: https://www.tiktok.com/@carlos_eduardo_espina/video/7382018800197242158 
  • Interview with Obama: https://www.tiktok.com/@carlos_eduardo_espina/video/7415649948244495659
  • Interview with Kamala: https://www.tiktok.com/@carlos_eduardo_espina/video/7408007916990516526
  • Voting in Texas: https://www.tiktok.com/@carlos_eduardo_espina/video/7428250322184703275

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PBS introduces Voces: Latino Vote 2024! Examine the priorities of a politically diverse Latino electorate in the run-up to the 2024 presidential election in some of the most hotly contested battleground states, including Arizona, Wisconsin, and Pennsylvania as well as California and Florida. Check it out here: http://latinovotepbs.org
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Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!

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