In episode 3 of season 2, we go to Milan. I’m joined by Laudomia Pucci, daughter of the aristocratic Marquis Emilio Pucci, so famous for the distinctive swirling prints.

Laudomia reveals how she started to work with her father in Florence when she was 23. She talks us through years of Pucci’s high flying clients, from Jacqueline Kennedy Onassis to Sophia Loren, and the crazily patterned clothes in those mid-century years when travel was flying high in every sense.

The importance of passing on the spirit of a brand through generations is so particularly Italian, but Laudomia Pucci, whose title now is Image Director, has two aims on making her father’s legacy live on: to offer exceptional students access to the archives for inspiration, and to bring in a series of different designers to reinterpret the spirit of the brand. With the latest being Tokyo’s Tomo Koizumi, whose short film and capsule collection for the house will be revealed shortly during the Spring/Summer 2021 Milan fashion week.

Produced by Natasha Cowan @tashonfash
Edited by Tim Thornton @timwthornton
Music by @joergzuber.
Graphics by Paul Wallis.
To find Suzy's articles visit https://www.vogue.co.uk/fashion/suzy-menkes
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