Launch For Profit

Direct mail rocks. While other platforms are getting overloaded, direct mail is increasing its ROI. Here is a 5-part mailer (going to almost 2,000 people) that we're using to promote my event. 

I’ve said it before and I’ll say it again—a great funnel is great, but it all depends on your launch strategy. The funnel is there to catch all the cash, but you need to generate the noise and direct attention towards the funnel…

There are a lot of ways to do that, a lot of cool campaigns and strategies (that I’ll also be teaching at OfferLaunch Pad). One of them is direct mail. Yep, direct mail still works!

In this episode, I’ll share how we planned the direct mail campaign for the OfferLaunch event and how each letter was designed to attract and generate the sales-based noise.

So check out how I lace all the letters together...

Key takeaways:

• How I plan the campaigns for my live events (00:57)
• Here’s what sparked the idea for this campaign (04:09)
• Figuring out how to do a creative direct mail campaign (08:27)
• This is what the first piece of the mail looks like (10:06)
• Here’s the secret… welcome to the campaign (15:50)
• How I made the direct mail campaign happen (17:58)
• These are the things you can learn at my next event (19:01)

Additional resources

Get your ticket for OfferLaunch Pad 2020 and learn my launch secrets!

Check out the free Lucrative Launch PDF for more strategies

Get Russell Brunson’s book Expert Secrets

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

This is the process I use for creating my frameworks for products and speeches. If you have any forward-facing material, you can use it too. It’s not an easy fix, but over time, this will make your stuff world-class… 

The key is always simplicity. Make your material easily digestible, with your audience in mind. You’re making this for them, not for you. 

Also, practice! I spend hours practicing my material, even if I know exactly what I’ll be talking about. If you’re getting on the stage, you want your message to come across in a clear and engaging way, and you can’t just wing that.

Another great idea: find your core topics and really dig deep into that material. Make it your business to become an expert for those topics and have core material always ready to go.

The greatest trick of all is having a developed framework in your mind… How does that work exactly?

Tune in to find out!

Key takeaways:

• How I upped my teaching game between events (00:57)
• Coming up with new stuff vs. perfecting what you have (05:41)
• Practicing is a crucial step if you want to get better (10:02)
• Why it’s a good idea to have stock speeches ready (16:25)
• How to develop a framework and think faster (19:54)
• Become the best in the world at what you do (22:40)
• What I’m obsessed about—my gift to the marketplace (27:38)

Additional resources

Check out Offer Launch and get your ticket now!

Get your free Lucrative Launch PDF for more strategies!

Get Russell Brunson’s book Expert Secrets

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Not all lists, opt-ins, or leads are created equal. About 7 years ago I got a little too close to the ethics line on an email campaign. Here's what I did and what I learned…

You can have a list with a million emails, but that doesn’t mean these are leads. Traffic is great, but unless you get conversions, you will go broke.

In this episode, I want to talk about email lists, distribution, and how to turn an opt-in into a real lead… I also want to tell you about the time I went “gray hat”.

I’ve since only been doing “white hat” marketing, but aside from the ethics issue, this thing I did didn’t even work! 

Let’s find out why… 

Key takeaways:

• My first real learning opportunity (00:58)
• It’s all about the conversion rates (05:39)
• So here’s what I did (and why it didn’t work) (09:22)
• Why opt-ins are not leads, at least not yet (13:14)
• What can you get in my Offer Launch event (18:33)
• Don’t be afraid to follow up until they buy(20:25)

Additional resources

Learn how to launch for profit Offer Launch

Get Russell Brunson’s book Expert Secrets

Get your free the Lucrative Launch PDF for more strategies!

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

When should I start coaching? This is a question I often get, and in this episode, I’m gonna answer it straight… 

Starting a business with the intent to become a "guru" can be awesome… or it can become your downfall. Every time you communicate with the market you're either providing value or being annoying. 

So what is it that qualifies you to be a guru? And what exactly is a #fakeguru?

There are 3 things that I think give you permission to call yourself an expert and go out there and teach. 

In this episode, I explain what’s the ONLY time I think someone should purposefully "become a guru"...

Key takeaways:

• What I did to get where I am now (00:57)
• Who is and isn’t a “fake guru” (05:21)
• Here’s what qualifies you to do anything (09:00)
• The 3 things you need to become a guru (11:59)
• So when are you ready to start teaching? (17:57)

Additional resources

Reserve your spot in my two-day virtual event Workshop for Profit

Get Russell Brunson’s book Expert Secrets

Get your free the Lucrative Launch PDF for more strategies!

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

The economy changed. Don't waste time wishing for it to change back. In this episode, I’ll tell you how to remain useful and selling to the marketplace.

We’re in the new normal, and the faster you stop counting down the days till it goes back to the way it was, the better for you and your business. Because listen to this: YOU CAN STILL SELL.

Maybe you need to restrategize, retool, rethink your business, but the marketplace is there. 

In this episode, I’ll explain some fundamental principles about wealth creation, product vs offer, and I’ll tell you my foolproof strategies for adding value to your products… 

So buckle up, because this episode is the mini-course you need right now!

Key takeaways:

• Make the best of whatever is there (00:57)
• The two different ways to get rich (03:59)
• The difference between a product and an offer (07:06)
• Understanding the definition of value (10:35)
• The reason my offers are so good (14:40)
• The first strategy to increase your value (16:09)
• How to leverage the power of storytelling (17:29)
• The best method to do guarantees (26:52)
• Another great method to increase value (28:42)
• A short recap of all the principles and methods (30:29)

Additional resources

Reserve your spot in my two-day virtual event Workshop for Profit

Register for the free virtual summit Your Final Offer

Get your free the Lucrative Launch PDF for more strategies!

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

When is the funnel ON? Even if you have a great funnel, it’s not gonna do you much good unless you launch for profit! And launching means generating noise through sales-based events… the campaigns.

Today I’ll tell you about 16 different campaigns that we used to fill our live event last year. We got 650 people! That was a huge success for us, but it wasn’t done overnight.

Funnels may take a few days to build, but the campaign part of it takes weeks. You simply NEED to generate noise in the direction of your offer.

I’ll tell you how we did it and I also want to announce our new event and what we’re doing to launch that. So let’s get into it!

Key takeaways:

• Going from 150 people to 650 people attending (00:48)
• Never launch a funnel without a plan (02:49)
• The detailed process of launching this event (03:48)
• Anything can be a campaign if you plan it right (05:49)
• How to roll out campaigns to get attention (09:04)
• Is being funny a good sales strategy (11:49)
• What to do before, during, and after launching (13:20)
• Everything you need to know about campaigns (16:58)

Additional resources

Save your seat for my one-time, virtual event OfferLaunch that’s set to increase cash flow to your existing offers

Register for the free virtual summit Your Final Offer

Get your free the Lucrative Launch PDF for more strategies!

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Let’s go down for a little marketing history lesson. WHEN did "spamming" start? WHO started it? WHY?

Because when we look at history, we understand that there’s no such thing as “internet marketing”.

Marketing is a set of principles, not platforms—we just use the platforms to do the principles.

So from the first direct mail campaign and the first spam email to today’s paid ad campaigns and free distribution platforms… Marketing remains the same, the same set of principles for everyone who does it. 

And if you get those principles, then you can be a great marketer on EVERY platform, the old and the new.

In this episode, I want to take a look at that history and also talk about what marketing really, actually is. Let’s jump right in!

Key takeaways:

• A short history of the internet (01:05)
• The first email, the first online purchase... (03:12)
• The internet is still very, very new (10:15)
• The old ways of marketing are still worth it (11:58)
• What marketing ISN’T and why you can’t “miss out” (14:08)
• So what is the actual definition of marketing (17:58)
• A quick summary of different marketing definitions (20:18)
• What my event OfferLaunchpad is going to be about (21:59)

Additional resources

Get on the waiting list for my one-time, virtual event OfferLaunchpad that’s set to increase cash flow to your existing offers

Register for the free virtual summit Your Final Offer

Get your free the Lucrative Launch PDF for more strategies!

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

It didn't start on purpose, but about every 6 months, I tend to ask ONE very important question. It's a hard question to answer, but answering it forces my business structure to upgrade. 

Every time I asked this question, something crucial changed that allowed me to make more money, have more time, be more productive. 

This question is also important because it stops you from comparing yourself to other people. The only thing you need to look at is what you were doing, yesterday… 

Asking this question is one of the main reasons my business took off (it's not comfortable). So here's the question… Let’s jump right in!

Key takeaways:

• Why I decided to build an actual office (01:19)
• The one mistake we make that’s devastating (04:10)
• Here’s how you honor your own journey (07:58)
• Asking this question opens so many possibilities (06:24)
• What really defines your self-worth is… (13:18)

Additional resources

Go sign up for my Workshop for Profit

Register for the free virtual summit Your Final Offer

Get your free the Lucrative Launch PDF for more strategies!

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Brace yourself... a million dollars doesn't go that far. Here's the four-phase goal of what to DO with a million bucks…

Sometimes I hear this or that financed his million dollars for the award… So it must not be legit… What? 

There will ALWAYS be people who are cheating! But is the focus on them really the best use of our time? Go out there and SELL!

We have 2-3 people joining the Two Comma Club every week now… Don’t let anybody tell you that’s not an awesome result, because it is! 

But I also want to tell you—that’s just the first step! There are three more phases that you need to go through before you can really call yourself a millionaire… 

In this episode, I’ll go through those phases and why each one is important for your entrepreneurial journey. 

Let’s jump right in!

Key takeaways:

• First things first—the Two Comma Club is absolutely legit (01:05)
• The three balance sheets you NEED to understand (04:46)
• The four phases that make up this entrepreneurial game (07:04)
• Selling a million dollars vs making a million dollars profit (10:46)
• This is the phase that’s most important and the most difficult (14:07)
• What skills do you need to acquire to sell that first million (15:42)
• Your attention is priceless—don’t waste it on fakers (17:47)

Additional resources

Go sign up for my Workshop for Profit

Get your free copy of Russell Brunson’s Traffic Secrets

Get your free the Lucrative Launch PDF for more strategies!

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

There are a few hedges I build around my business to make sure I'm only pitching the DREAM customer, and not the 'Could Be' customer... This is one of the most simple tweaks to increase my bottom line…

So how do you speed up your sales cycle? How do you find a customer that will have immediate success from your services?

These are the questions you need to ask because that’s what makes YOUR business successful. 

This is super important! When you figure out how to find your dream customer, you WILL see increased cash flow and a faster sales cycle.

In this episode, I will share some of my own strategies that help me target my dream customers. I know these tips and tricks can help you too.

In fact, this episode is a course in and of itself, so do listen to it a couple of times. You can also find a more detailed story in Russel Brunson’s book Expert Secrets. 

Ready? Press play!

Key takeaways:

• It’s important that you actually LIKE your customers (01:00)
• Writing for Russell on market selection and positioning (03:44)
• A market and a customer are NOT the same things (07:25)
• The criteria that make someone a dream customer (10:45)
• Who are the customers you shouldn’t be selling to (15:37)
• The personality type who is the easiest to convert (19:34)
• You shouldn’t be the first person to sell them this thing (21:29)
• An exercise: Deciding on the right type of marketplace (25:07)

Additional resources

Go sign up for my Workshop for Profit

Register for my virtual summit Your Final Offer

Get your free copy of Russell Brunson’s Traffic Secrets

Aaaand get your free Lucrative Launch PDF for more strategies!

If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!