Hi everyone and welcome back! In this episode, I wanted to bring your attention to evergreen strategies and systems. Once an offer is successfully launched, there’s a lot you can do to keep cash flowing consistently, and today we’ll see how that’s done. 

The trick is, launch campaigns and evergreen campaigns require a different set of skills. If you’re anything like me, you get excited about the launch, about getting an offer out the door. 

But I’ve often fallen into the same trap—I forget to look back and turn my funnels and my offers back on. You can still make money off old offers. You just need to evergreen them. Plug them into existing systems and jumpstart consistent sales. 

I realized I haven’t been doing this, so this quarter, we decided not to do any new projects. We’re just looking back and seeing which funnels can be turned on again. We are developing a great process, and there’s a lot I want to share with you today. 

You can see what I’m talking about in a live case study over at Your Final Offer. I’ve asked marketing giants what would be their one final offer. Something that could generate money for years to come. 

So if you’re tired of living launch to launch and you want to establish a sustainable cash flow, be sure to tune in today!

Key takeaways:

• Looking back at things that worked and asking are they STILL working (01:06)
• The process is different for launching and evergreening offers (04:00)
• One successful funnel can set you up for life if you evergreen it (06:38)
• Launching and evergreening are two different processes (08:44)
• Even if your attention shifts away from a funnel, leave a system in place (10:20)
• Different systems and strategies to use when evergreening an offer (12:31)
• Ask yourself what would your final offer be (and get consistent sales) (15:32)
• Even the break-even or list-building funnels can become great evergreens (17:30)
• Anyone can fall into the Launch Loop trap—learn how to get consistent cash in (19:07)

Additional resources

Go to Your Final Offer to see how evergreening works

Download the Lucrative Launch PDF 

Check out Traffic Secrets by Russell Brunson

Get your free trial at ClickFunnels

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Welcome back to Launch for Profit! In this episode, I’m going to talk about taxes. That’s right. Specifically, I’m going to explain why I think that the rich do in fact pay their fair share. And I’m going to tell you how to play the game right. 

First off, there are always people who are not paying their legal share, and those can be both rich and poor people. There are always those who try to sidestep the system. 

But here’s the thing: if you understand the tax system and if you play by its rules, you don’t have to pay that many taxes. Taxes are not a penalty program—they’re there to incentivize businesses to invest in certain parts of the economy. 

And if the IRS is happy, then the rich ARE paying their fair share. That’s it, that’s all. This is going to be an emotionally charged episode, but you know I feel passionate about this. 

It’s going to be useful to everyone who’s afraid of making more money because they’re afraid they’re going to have to pay more taxes. A lot of people out there don’t understand how wealth works, so let me give you some tips and tricks!

Buckle up and tune in, this one is going to be wild!

Key takeaways:

• Why I’m talking about this and why I think it’s helpful to you (01:23)
• Paying taxes is not patriotic and never has been—here’s why (5:47)
• How tax breaks function: taxes are not a penalty but an incentive (11:20)
• If you get a tax refund, you’re not playing the game right  (18:16)
• Taxes are not political and the tax code is not black and white (21:18)

Additional resources

Get the Tax-Free Wealth book 

Download the Lucrative Launch PDF 

Check out Traffic Secrets by Russell Brunson

Get your free trial at ClickFunnels

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Welcome back to Launch for Profit! We’ve been doing really well with this new podcast, so thank you for listening! In this episode, I will teach you how to generate positive attention for your brand.

Trying to break a new market with your products or services can be a daunting task. There is a LOT of work to be done, and it takes a long time. 

But that’s just one option. Today I will tell you about another strategy, the one that I used to launch most of my products. 

Instead of starting a new topic, think about social issues that you believe in. There’s a lot of attention around these issues. You can find positive and meaningful ways to tap into that sphere.

I’m a huge proponent of capitalism. So that’s my thing, and by putting it front and center, I immediately become a voice for likeminded people. I also filter out the people who wouldn’t go for my products anyway.

So what’s something you believe in? How can you supercharge your launches to make them more impactful? Let’s find out! 

Key takeaways:

• The one thing I learned in the army that was a game-changer (3:07)
• Why I would never tie a political stance to a brand (6:31)
• Creating attention where there is none is not the only option (8:54)
• How to surf the wave of already existing attention to raise your profile (12:51)
• The best way to emotionally charge your launch and get an automatic following (16:46)
• How I launched my products on the back of an existing movement I believe in (22:07)

Additional resources

Visit Capitalist Swag to see how it’s done

Download the Lucrative Launch PDF 

Check out Traffic Secrets by Russell Brunson

Get your free trial at ClickFunnels

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

Welcome back, everyone! In this episode, I want to hammer one point home: these really are crazy times but you can still make your money! Plus, I will teach you how to rock a fire sales campaign. 

The one question I’ve been hearing a lot these past months is how to find a way to sell in this new economy. People are scared and they think there’s no more money to be made. WRONG. 

This kind of thinking will only slow you down. Now is the time to flex your campaign muscles and go for it! Everyone is home and everyone is online. 

That’s a huge market right there. You need to tell them what you’re selling and you need to create urgency and interest. 

Fire sales campaign is something Russel Brunson and I did overnight. In just three days, that campaign made $800K! 

Want to learn how to do that? Tune in today and download the Lucrative Launch PDF!

Key takeaways:

• A one time offer can be a great way to upsell older products (2:10)
• Creating a countdown clock that makes sense and sells every day (3:41)
• What you can find in the Lucrative Launch PDF and why you need it (8:48)
• Joining Russel’s inner circle and how I finally understood what I was selling (10:24)
• A great strategy for you to get paid to create stuff and upsell your products (11:50)
• How to survive in the new economy and explode your business and cash flow (14:01)
• The mentality you need to adopt if you want to thrive in these crazy times (16:03)
• Drop the negativity and leverage the Lucrative Launch PDF to push forward (19:17)

Additional resources

Download the Lucrative Launch PDF at https://launchforprofit.com  

Check out Traffic Secrets by Russell Brunson 

Get your free trial at ClickFunnels

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

In this episode, I’ll tell you how I made my first launch money after I left ClickFunnels. The kicker? I didn’t even have a product ready!

Yes, it’s possible to launch without a product. In fact, obsessing over what would be a good product to sell is a trap. Jeff Walker’s Seed Launch strategy is a great solution that you can leverage in this case. I will tell you all about how I applied it to make $200k in two months.

This is something you can do even if you don’t have a list or a huge following. That’s exactly how I got started. Today, I will present a short case study of how my first project went down.

You will learn how to launch without a product, how to launch without a list, how to launch when you’ve never even done it before. You don’t have to be a genius - you just need to listen to the market.

Tune in today and don’t miss the next episode, I have a free special offer for you coming down the pipe!

Key takeaways:

• A quick recap on why it’s so important to build pressure (1:14)
• What’s your biggest obstacle to start building pressure for your offer? (2:11)
• The one question that could accelerate your path to success (05:14)
• Stop focusing on what to sell and start focusing on how to sell it (6:54)
• The difference between sales and marketing that you need to understand (9:46)
• Leaving my job at ClickFunnels and making it work (11:08)
• How I pulled it off WITHOUT a product (the Jeff Walker strategy) (15:23)
• You don’t need a list, you already have access to a massive distribution channel (19:08)
• The step-by-step rundown of how I made 200 grand in 2 months (19:59)
• Problems are opportunities: the Seed Launch strategy is your main asset (24:06)

Additional resources

Download the Lucrative Launch PDF at https://launchforprofit.com
Check out Traffic Secrets by Russell Brunson here
Get your free trial at ClickFunnels here

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

In this episode, I’m going to tell you a secret to a successful launch. I will explain why even a great product or offer can fail without this one element.

So what’s the secret? Pressure. It’s all about pressure, building up the noise towards your big event, your big launch.

If you want to make money from your offers and launch products successfully, you need to learn how to build pressure. I will explain how this works from my own experience of organizing a virtual summit in April this year.

I will also tell you how to bootstrap your company and do a great launch without money. Money helps, but you don’t need money. What you need is a good strategy.

Ready? Let’s go!

Key takeaways:

• Learn how to build pressure from Harry Reichenbach (1:58)
• What be your final offer to fund the rest of your life? (4:29)
• Working out your campaign steps backward from the final launch (6:20)
• Series of mini-events before the launch translates to a lot of buzz (9:41)
• You don’t need to borrow cash to create value in the marketplace (11:00)
• Your launch campaign money should support evergreen campaigns (14:30)

Additional resources

Download the Lucrative Launch PDF at https://launchforprofit.com
Check out Traffic Secrets by Russell Brunson here
Get your free trial at ClickFunnels here

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

In this episode, I’m going to talk about campaigns, what a campaign is, and what it most definitely is not.

The fact is, you can have the best product on the market, but that doesn’t mean it’s going to sell well. Cash is a byproduct of expertly crafted marketing—that was true 100 years ago, and it’s true today. 

Let me tell you—a Facebook campaign or an email campaign—that’s not really a campaign. It can be a part of a campaign, but you need to do much more. You need to have these small steps leading up to a big event.

I’m going to dive deep into the art behind campaigns today. I’ll tell you about the two types of campaigns you need to understand and use. That’s the only way you will sell your products and offers. 

So get ready, because we’re going to learn some amazing stuff today!

Key takeaways:

• The day I understood that every campaign has a pattern (1:40)
• What I learned during my time in Russell Brunson’s shoes (4:11)
• Why even a great product can fail on the market (7:27)
• The three things you can do that bring in cash (8:10)
• All the steps you need to take for a successful campaign (9:27)
• The secret of launching a great campaign - How P.T. Barnum sold his Fiji Mermaid (11:40)
• The two types of campaigns that you absolutely need to use (20:17)

Additional resources

Download the Lucrative Launch PDF at https://launchforprofit.com 

Check out Traffic Secrets by Russell Brunson here

Get your free trial at ClickFunnels here

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

How did the old school marketers sell millions of dollars without the internet?

The answer to this question is your key to successful sales, both online and offline. Once you recognize the right patterns, you can apply them online. The internet stops being a crutch, and it becomes an accelerant.

This is my new show, and I'm super excited about it! You know me from my work with funnels, but in this show, I'm going to distinguish between a funnel and strategies that actually make funnels pay off.

The marketing and launching strategies I'm going to discuss in this show will make you your first million in sales. Funnels are just there to catch that sweet cash flow. That's how it works.

In this first episode, I'll tell you a little bit about how I started out, and what I learned from Russell Brunson.

I'll teach you how to use time-tested marketing strategies that work both online and offline. So buckle up, and let's dive right in!

Key takeaways:

• What I learned from the first five years of failing around (1:24)
• What was it like to work with the brilliant powerhouse like Russell Brunson (3:40)
• The difference between being a funnel builder and a successful marketer (9:18)
• The funnels don't create cash, they collect cash (11:57)
• The exact process of launching a product or an offer as told by Russel (13:17)
• Facebook ads don't constitute a campaign and here's why (18:59)
• Here's how I made my first million dollars and how you can too (20:35)

Additional resources

Download the Lucrative Launch PDF at https://launchforprofit.com  
Check out Traffic Secrets by Russell Brunson here 
Get your free trial at ClickFunnels here 

So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!