How Many Ways Are There To Communicate? Seven!  Episode 26 – David Greenspan

http://www.LaunchYourFarm.com/Episode26

Welcome back to our 26th episode of the Launch Your Farm Show where I interview David Greenspan. David is the VP of KITS Marketing and the founder of Mindshare 101.

Today, David and I discuss how he started in business running a direct newsletter for the real estate industry. David shares how the business morphed in digital marketing, websites, a crm, thank you cards, calendars and farming marketing and why you need to adapt to stay relevant.

In this episode David and I talk about:

· Why you must build “Mindshare” with your farm to get the most marketshare.

· David shares why it’s critical to start with your budget and build your plan around that.

· What strategies you MUST use to effectively communicate with your audience to build trust.

· A SUPER easy way to use your client’s data to create amazing customized messages to each person in your database.

· How to create a message that resonates and causes your farm to put their hands up wanting more!

· Plus a ton of other ideas that you can use to grow geographic farm!

Connect with David on Mindshare 101 website where you can download a ton of great free resources. Head over to www.Mindshare101.com

Check out his Mindshare 101 podcast on all major podcast providers. (Check out my episode on there while you are at it!)

Connect with him on Instagram @DavidGreenspan101 and on Facebook at David Greenspan – Your Real Estate Industry Coach

YOUR BEST BOOK – Check out David’s favorite book at the moment.

“The Gold Standard” by Ari Gold

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1478907150

USA - https://www.amazon.com/dp/1478907150

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

Your Message Matters – Master Social Media In Your Farm!  Episode 25 – Kiran Gandhi

http://www.LaunchYourFarm.com/Episode25

Welcome back to our 25th episode of the Launch Your Farm Show where I interview Kiran Gandhi with Agent Consulting.

Today, Kiran and I discuss how she went from teaching high school students to teaching real estate agents. Kiran shares how she built her own successful real estate business and grew her team and helps new agents implement a lot of the systems and tools that she used in her business.

We jump right into the value of social media and how you can get your message to your farm using “Stories”.

In this episode Kiran and I talk about:

· Why agents need to find their “platform” and how what you do with it will define your success.

· Kiran shares how to create the right message for your ideal audience and your farm.

· What you can do to connect to your audience with conversations and how to create engagement rather than focusing on useless metrics.

· A SUPER easy way to use “Stories” to build your brand and connect with your audience.

· How to leverage your day to day life to create content for your audience that will resonate with them and keep them coming back for more.

· Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Kiran on Instagram @KiranGandhi__

And check out what she’s up to on her website www.AgentConsulting.ca

YOUR BEST BOOK – Check out Kiran’s 2 favorite book at the moment.

“Atomic Habits” by James Clear

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0735211299

USA - https://www.amazon.com/dp/0735211299

“The E-Myth” by Michael Gerber

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0887307280

USA - https://www.amazon.com/dp/0887307280

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

Lights, Camera, Action! Video Fundamentals In Your Farm! - Episode 24 – Michael Krisa

http://www.LaunchYourFarm.com/Episode24

Welcome back to our 24th episode of the Launch Your Farm Show where I interview Michael Krisa with MichaelKrisa.com

Today, Michael and I discuss how he predicted the future of real estate video by looking at out of date practices and realized that videos shot from your phone will be the future! We jump right into best practices and strategies how you can crush it in your farm and your business using video.

In this episode Michael and I talk about:

· Why agents need to put video into your business and how you can beat your competition in your farm by leveraging simple video strategies.

· Michael shares how to get over the fear of being on camera. (It’s simpler than you think!)

· What you can do to get potential clients to know, like and trust you before they’ve ever even met you!

· A SUPER easy way to make relevant content that resonates with your farm that will help position you as the expert.

· How to get the right video equipment set up for not a lot of money!

· Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Michael Krisa on Facebook or shoot him an email at [email protected]

YOUR BEST BOOK – Check out Michael’s favorite book at the moment.

“12 Rules For Life” by Jordan Peterson

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0345816021

USA - https://www.amazon.com/dp/0345816021

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

Want To Succeed? Be Different And Take Risks!  Episode 23 – Mike Clarke

http://www.LaunchYourFarm.com/Episode23

Welcome back to our 23rd episode of the Launch Your Farm Show where I interview Mike Clarke with Keller Williams.

Today, Mike and I discuss how he was wined and dined and talked into real estate from a friend of his and he packed up his life and family and moved from Vancouver to Toronto to start his real estate business.

Mike shares how he built his business in his farm and evolved over the years trying new strategies to stay on top of his game. With over 30 years in the business and a lot of successes and failures, Mike brings a wealth of knowledge to our industry and to you in this episode.

In this episode Mike and I talk about:

· Why farming was so critical to his success and shares a lot of the strategies he’s used.

· Mike shares how he built one of the first teams in the area and was a real pioneer in the business.

· What he did to grow his farm to over 55 THOUSAND homes in his farm over a 5 year period to build a HUGE business.

· A SUPER easy way to segment your farm into the most profitable pockets and how to choose the right area for your farm.

· How standing out and takings risks in your marketing can get you ahead in the business when you back it up with proven strategies.

· Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Mike on Facebook

YOUR BEST BOOK – Check out Mike’s favorite book at the moment.

“Start With Why” by Simon Sinek

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1591846447

USA - https://www.amazon.com/dp/1591846447

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

Focus On Making An Impact, Not The Money! Episode 22 – Trentadue Torres

http://www.LaunchYourFarm.com/Episode22

Welcome back to our 22nd episode of the Launch Your Farm Show where I interview Dolores Trentadue and Sonya Torres with the Trentadue Torres Group in Stouffville.

Today, Dolores, Sonya and I discuss how they went from having Dolores working as a solo agent, to hiring Sonya as an admin to quickly realizing Sonya had the stuff to make an awesome agent! We talk about why they decided to partner up and how they have become an unstoppable force in their community.

We jump right into how they have built an incredible business that gives back to the community MASSIVELY and how being involved locally really drives them to succeed. They put a ton of time an energy into their community which has allowed them to become the go to team in their town.

In this episode Dolores and Sonya and I talk about:

· Why worrying about your impact is more important that the bottom dollar and how focusing on that will increase your pocketbook by default.

· They share how they have built an incredible following in their community which has helped turn the community into their own personal sales force.

· What you can do to get local businesses involved and why you need to start small with it and build over time.

· A SUPER easy way to run events that don’t have to cost you a fortune to get started.

· How to promote your community events to get the right people to show up.

· Plus a ton of other insights and ideas you can use to grow your farm!

Connect with Delores & Sonya at their office phone at 905-640-3131

Shoot them an email at [email protected]

Or find them on social media channels at Delores Trentadue and Sonya Torres

YOUR BEST BOOK – Check out Their favorite book at the moment.

“Seven Habits Of Highly Effective People” by Stephen Covey

Canada – https://www.amazon.ca/dp/0743269519

USA - https://www.amazon.com/dp/0743269519

Be sure to like and subscribe  as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

Want To Succeed In Farming? Go Back To The Basics! Episode 21 – Jason Morris

http://www.LaunchYourFarm.com/Episode21

Welcome back to our 21st episode of the Launch Your Farm Show where I interview Jason Morris who runs the Facebook group “Real Estate Agents That REALLY Work”.

Today, Jason and I discuss how he went from being a young kid with no idea how to succeed in the business almost failing to growing a MASSIVE business that he hated. Once he learned to start setting standards in his business, he was able to get back his life and build a thriving business.

We discuss the fundamentals of this business and how you can input that into your farm to ensure you succeed at a high level. Jason shares how to build a business that helps you reach the goals you really want and how you can learn from HIS mistakes.

In this episode Jason and I talk about:

· Why starting small in your farm is the best approach and how to build a business around it.

· Jason shares how his experience playing rugby helped him become a prospecting machine.

· What Jason did to change his whole business to get back his life and not only thrive in the business but get back his love and passion for the business.

· A SUPER easy way to prospect and build your farm for very little money and how to do it consistently.

· How to implement the fundamentals (the boring stuff) to win in any real estate market.

· Plus a ton of other insights and ideas you can use to grow your farm!

To get the Cyber Monday deal, be sure to go to www.JasonMorrisRedX.com

Connect with Jason in his Facebook Group – Real Estate Agents That REALLY Work

YOUR BEST BOOK – Check out Jason’s favorite book at the moment.

“The Ultimate Sales Machine” by Chet Holmes

Canada – https://www.amazon.ca/dp/1591842158 

USA - https://www.amazon.com/dp/1591842158

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

“Plan” To Dominate Your Farm! Episode 20 – Sam Hewit

http://www.LaunchYourFarm.com/Episode20

Welcome back to our 20th episode of the Launch Your Farm Show where I interview Sam Hewit with Royal LePage Signature.

Today, Sam and I discuss how she went from starting her career by answering phones at a brokerage to becoming an assistant with a top agent then eventually went out on her own. After selling real estate for almost a decade, Sam wanted to share her experiences and decided to start training agents which led her into a full-time role as the director of real estate development for her company.

When Sam started selling homes, she quickly realized that farming was a strategy that was a smart business move and something she wanted to implement into her business. After her first year of trying “traditional farming”… SHE FLOPPED! It wasn’t until she moved and started over and changed her approach to being more involved in her new community and started doing things she enjoyed!

In this episode Sam and I talk about:

· Why you need to find strategies in your farm that you actually enjoy doing.

· Sam shares how to build your business plan to ensure you have a full pipeline in 2021.

· What things you should be reviewing in your past year or two and how to figure out what your action plan should be for next year.

· A SUPER easy way to avoid the roller coaster of real estate sales and how to stay more consistent.

· How to create messages that serve your audience and how to segment your database to ensure you are providing value that serves them and builds trust.

· Plus a ton of other insights and ideas you can use to grow your farm!

Connect with [email protected] and get a copy of her real estate business planning tool!

On Instagram @Sam_Hewit_ and on Facebook at Sam Hewit

YOUR BEST BOOK – Check out Sam’s favorite book at the moment.

“Story Brand” by Donald Miller

Canada – https://www.amazon.ca/dp/B06XFJ2JGR

USA - https://www.amazon.com/dp/B06XFJ2JGR

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

Twice the fun with Mission Response! (And Dan Wood) Episode 19 – Mission Response

http://www.LaunchYourFarm.com/Episode19

Welcome back to our 19th episode of the Launch Your Farm Show. Recently I jumped on a call with my friend Dan Wood and we had a chance to talk to Richard Switzer with Mission Response and I decided to make it a special episode and share it with you today.

Richard shares how Mission Response has built a long running business by helping agents with their geographic farming mailers. We talk about what farming is, how you can choose a farm and how to get your message into the right hands.

In this episode we talk about:

· Why farming is critical to your success and how you can choose the right farm.

· Richard shares how to position yourself as an expert in your community.

· What elements you need to build a strong brand and stay relevant.

· A SUPER easy way to mail out newsletters to your farm without having to spend a lot of time doing it.

· How to use stats to provide value to your audience.

· Plus a ton of other insights and ideas you can use to grow your farm!

Connect with Richard at www.MissionResponse.com

Or shoot him an email at [email protected]

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

Crush Your Farm With Postcards - Consistency Is Key! Episode 18 – Jacqueline Pennington

http://www.LaunchYourFarm.com/Episode18

Welcome back to our 18th episode of the Launch Your Farm Show where I interview Jacqueline Pennington with Re/Max in Northumberland County.

Today, Jacqueline and I discuss how she went from being a young and unknown agent who was often mistaken as a high school student to consistently putting out her message and building her brand to becoming one of the top agents in her area.

Jacqueline shares why she decided to shift her focus to the untapped rural market. She’s been able to grow her business and has had incredible success with her traditional postcard marketing backed by community events and online marketing.

In this episode Jacqueline and I talk about:

· Why it’s worthwhile to get out to do a listing appointment even if you don’t get the listing

· Jacqueline shares how finding her micro market and staying consistent with it really started to pay off and help her increase her profits.

· What type of post cards work extremely well to reach your audience and how you can organize yourself to stay consistent with it.

· A SUPER easy way to change your marketing to match the community you are serving to ensure you connect with your audience effectively.

· How to find an under served area and crush it with your farming efforts.

· Plus a ton of other insights and ideas you can use to grow your farm!

Connect with Jacqueline on Facebook @Jacqueline Pennington

On Instagram @PenningtonRemax

YOUR BEST BOOK – Check out Jacqueline’s favorite book at the moment.

“Never Split The Difference” by Chris Voss

Canada – https://www.amazon.ca/dp/1847941494

USA - https://www.amazon.com/dp/1847941494

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

Cash In On Consistency – How To Build A Mega Brand In Your Farm!  Episode 17 – Ryan Hodge

http://www.LaunchYourFarm.com/Episode17

Welcome back to our 17th episode of the Launch Your Farm Show where I interview Ryan Hodge with The Realty Firm in London Ontario.

Today, Ryan and I discuss how he went from working as a new agent with Re/Max and watching other agents in the company succeed to mirroring what the top agents were doing and growing his business drastically.

Ryan shares how he built his own real estate business by heavily flyering his farm and how he built a huge business focusing on getting listings and then built a team around it.

In this episode Ryan and I talk about:

· Why staying consistent with your message and marketing efforts is critical to your success.

· Ryan shares how he focused on listings so he could grow a team and buy back his time.

· What marketing message he prefers that has continually gotten him leads year after year.

· A SUPER easy way to plan out your marketing for the year to ensure you stick with your plans.

· How to calculate if your marketing is working and what you should be spending to ensure your marketing is worth it.

· Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Ryan on Facebook

You can check out his awesome Facebook group at www.facebook.com/groups/realestatewithpurpose

And connect with his brokerage at The Realty Firm

Or give him a call directly at 519-859-5408

YOUR BEST BOOK – Check out Ryan’s favorite book at the moment.

“Dark Side Of The Light Chasers” by Debbie Ford

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1594485259

USA - https://www.amazon.com/dp/1594485259

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm