Authenticity + Expertise = Farming Success!  Episode 56 – Mike Stott

http://www.LaunchYourFarm.com/Episode56

Welcome back to our 56th episode of the Launch Your Farm Show where I interview the one and only Mike Stott with Your Coaching Matters

Today Mike shares how he got started in the business at the ripe old age of 18 and has been selling real estate for over 40 years.

Mike and I talk about how he’s help tons of agents build their businesses by focusing on lead generation, building a strong database, FSBO’s and farming. He shares tricks and tips you can apply to your business to have a massively successful business.

In this episode Mike and I talk about:

· Why you should start small in your farm and scale up. (Something I preach all the time)

· Mike shares how you can leverage local businesses in your farm to increase your presence as well as build long term relationships.

· What you can do to set yourself up as the expert by understanding “the numbers” in your farm and how you can use this knowledge to win more listings.

· A SUPER easy way to stay in contact with your database that ads value and converts at a super high level.

· How to reframe your mindset so your clients trust you and see you as the only option to work with!

· Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Mike on his coaching site at www.YourCoachingMatters.com and check out his courses and coaching or email him at [email protected]

YOUR BEST BOOK – Check out Mike’s favorite book at the moment.

“The World According To Mr Rogers” by Fred Rogers

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1401301061

USA - https://www.amazon.com/dp/1401301061

“The Go Giver” by Bob Burg

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0241976278

USA - https://www.amazon.com/dp/0241976278

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

From Market Share To Real Estate Mastery!

http://www.LaunchYourFarm.com/Episode55    

Welcome back to our 55th episode of the Launch Your Farm Show where I interview Jenny Wemert with the Wemert Realty Group in Orlando.

Today Jenny shares how she went from being a 7th grade science teacher, to getting into real estate on her own and then moved into running a massively successful “Team-erage“ where they sold over 900 homes last year.

Jenny started out like most typical real estate agents do over 20 years ago and launched a farm. That farm was one of the key building blocks for her success and we share how she evolved from crushing it in her farm, to dominating her area. She shares what lessons she’s learned over the years to grow an incredibly successful team and she shares a ton of golden nuggets you can use in your business.

In this episode Jenny and I talk about:

• Why she chose to get involved in her farm by focusing on things she would like to see as a mom and how she built relationships doing what she enjoyed. 

• Jenny shares how she built her farm up to an 80% market share by learning to find her “Tribe” in the community and become the go to ambassador.

• What type of marketing and events she does in her area to build a database of over 100,000 people. She shares a ton of examples so you can see what’s worked best for them.

• A SUPER easy way to get a ton of contact information from members in your community so you can grow your database quickly.

• How she’s adapted and evolved her current business to leverage the strategies and tactics she learned from farming and how she’s using it all to expand her team even further. 

• Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Jenny by Googling her. She practices what she preaches, so you can easily find her cell phone on her website.

And you can check out the link to her marketing examples she shared today:

https://bit.ly/wemertresources 

YOUR BEST BOOK – Check out Jenny’s favorite book at the moment.

“Rocket Fuel” by Gino Wickman & Mark C. Winters

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1941631150  

USA - https://www.amazon.com/dp/1941631150  

Be sure to like and subscribe as well as check our website and other social channels. 

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm 

If You Can’t Measure It, You Can’t Improve It!

http://www.LaunchYourFarm.com/Episode54

Welcome back to our 54th episode of the Launch Your Farm Show where I interview Brandon Doyle with Re/Max Results in Minnesota.

Today Brandon shares how his father convinced him to get into the business and join his team. As a published author, speaker and regular content contributor to many major online real estate publications.

One of Brandon’s passions is metrics and how important it is to track your business and how you can increase your business when you learn to focus on the right things.

In this episode Brandon and I talk about:

· Why you need to take the time to track your business and what simple metrics you should be considering.

· Brandon shares how he uses his passions to connect with other like-minded people in his community and how you can do the same.

· What metrics Brandon uses when choosing a farm and how you can track your own numbers in your farm.

· A SUPER easy way to track your business to ensure you get more deals from all your strategies.

· How to create your own customized content marketing plan to add value to your farm.

· Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Brandon on Facebook and his smart home tech info @hometechdecisions

You can find his books on Amazon at https://www.amazon.com/Brandon-Doyle/e/B01F7Z7PKU/ref=dp_byline_cont_pop_book_1

YOUR BEST BOOK – Check out Brandon’s favorite book at the moment.

“Ninja Selling” by Larry Kendall

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1626342849

USA - https://www.amazon.com/dp/1626342849

“What To Post” by Chelsea Peitz

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1670832244

USA - https://www.amazon.com/dp/1670832244

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

Raving Fans = Repeat Business! – Kirby Chan

http://www.LaunchYourFarm.com/Episode53

Welcome back to our 53rd episode of the Launch Your Farm Show where I interview Kirby Chan with Keller Williams and the Kirby Chan Real Estate Team.

Today Kirby shares how he went from designing lingerie, to becoming a real estate appraiser to getting into residential real estate and then becoming a trainer and speaker.

We dive into how Kirby has been able to build a loyal group of people that he calls his “raving fans” and how he’s put in systems to strengthen and grow the relationships with them.

In this episode Kirby and I talk about:

· Why he loves farming and how he uses digital farming to build long term relationships.

· Kirby shares how he learned to use Facebook lists and his database to build a duplicatable follow up system that generates referrals year after year.

· What scripts he uses to get referrals and how he grew his raving fan’s list from 80 to close to 500 very engaged people in a very short time.

· A SUPER easy way to add value to your database so they keep coming back, stay loyal and increase your referrals.

· How to use social media to save a ton of time so you don’t have to be on the phone prospecting every day.

· Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Kirby on Facebook at @KirbyChanDigital or @KirbyChanLeader

YOUR BEST BOOK – Check out Kirby’s favorite book at the moment.

“Millionaire Real Estate Agent” by Gary Keller

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0071444041

USA - https://www.amazon.com/dp/0071444041

“David & Goliath” by Malcolm Gladwell

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0316204374

USA - https://www.amazon.com/dp/0316204374

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

Your Community Is “Hungry” For Your Content! – Anthony Dazet

www.LaunchYourFarm.com/Episode52

Welcome back to our 52nd episode of the Launch Your Farm Show where I interview Anthony Dazet with EXP Realty.

Today Anthony shares how the book Rich Dad Poor Dad got him to go from working in IT for the military to getting into real estate after realizing he could invest in real estate with his license.

After starting in the business, Hurricane Katrina hit and completely changed his trajectory. He launched a tremendously successful social media presence doing what he loves… Eating! Anthony built a following of nearly 150k people who followed him almost like a cult.

In this episode Anthony and I talk about:

· Why his marketing dollars were spent on food, rather than ads and how he turned that into a lifestyle-based business that “fed” him for years.

· Anthony shares how he set his goals and built a plan to ensure he had more followers than the world famous chef Emeril Lagasse and how he reached that amazing goal!

· What he did to pair his passion, people and food, and built an incredible following of nearly 150,000 people in just over 3 years.

· A SUPER easy way to tie your passions, lifestyle and interests into a business that you love being part of.

· How to use your “celebrity status” in your farm and how you can use that to make a massive impact in your community.

· Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Anthony at on Facebook and Instagram by searching Anthony Dazet. You can connect with him on his real estate lifestyle brands @livewhereyou.live, @HomesAndBeach @HomesAndCity

And check out his old food account @EatingNOLA

YOUR BEST BOOK – Check out Anthony’s favorite book at the moment.

“Rich Dad Poor Dad” by Robert Kiyosaki

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1612680194

USA - https://www.amazon.com/dp/1612680194

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Focus on relationships and the business will grow!

http://www.LaunchYourFarm.com/Episode51

Welcome back to our 51st episode of the Launch Your Farm Show where I interview Chip Barkel with EXP Realty in Toronto.

Today Chip shares how he went from working as a computer programmer teaching other programmers to jumping into the real estate world about 8 years ago.

Chip has built a great business by focusing on building relationships in his farm. He felt that if he could connect with people on a much more personal and “human” way, he would be able to increase his business.

In this episode Chip and I talk about:

· Why he chooses to play the long game in his farm by building relationships that convert over time rather than just looking for the “right now” business.

· Chip shares how he turned a disgruntled homeowner into a raving fan with box of chocolates and a candid conversation.

· What Chip does to add value to his farm using pop-by’s and personalized cards to strengthen the connections.

· A SUPER easy way to use personalized cards to stay in touch and stand out from your competition.

· How he farms condo’s and build relationships when it’s difficult to get in contact with the owners in person.

· Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Chip at  [email protected] and find him all over social media. He’s easy to find!

YOUR BEST BOOK – Check out Chip’s favorite book at the moment.

“The Power Of Human Connection” by Kody Bateman

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1936677423

USA - https://www.amazon.com/dp/1936677423

Be sure to like and subscribe as well as check our website and other social channels.

Don’t Just Take My Advice!  Episode 50 – 50thEpisode Special

http://www.LaunchYourFarm.com/Episode50

Welcome back to our super special 50th episode of the Launch Your Farm.

We’ve got an awesome episode of the show this week to honor our 50th kick at the can!

This week I’ve taken the last 49 episodes “Last Piece Of Advice” segments from our past interviews and compiled it with my own piece of advice for number 50!

These are words of wisdom from agents and professionals who are crushing it in their business. They share their advice for you on what they would do to succeed. That means you are getting a super concentrated dose of awesomeness all in one episode.

This hour and a half episode has so much great content you will want to pull out a pad and paper and listen to it twice. Let me know which advice is your favorite.

Plus, you get to watch the evolution of my beard over the last few months. That alone is worth the watch!

Be sure to like and subscribe to our Youtube Channel as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

How To Crush It Using Video Newsletters!

http://www.LaunchYourFarm.com/Episode49

Welcome back to our 49th episode of the Launch Your Farm Show where I interview Keith Lucas with Diamond Video Group.

Today Keith shares how he got into the business and then worked his way through the real estate world behind the scenes and running a brokerage to getting back into production.

Keith has been using video and video newsletters to build an extremely profitable business and a large following in his community.

In this episode Keith and I talk about:

· Why you shouldn’t be afraid of your competition and how you can leverage their own strategies against them to grow your business.

· Keith shares how he attracts people to join his database and happily consume his content on a regular basis.

· What type of content he creates and why he barely talks about real estate in his videos.

· A SUPER easy way to leverage local businesses in your videos to get in front of their audience and to increase your reach in the community.

· How he makes $60/ min to make his video newsletter and how you can leverage this strategy in your business.

· Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Keith at  www.DiamondVideoGroup.com or find him on Facebook.

YOUR BEST BOOK – Check out Keith’s favorite book at the moment.

“How I Earned $60/Min Doing Videos” by Keith Lucas

To get a copy go to:

https://www.DiamondVideoGroup.com

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

#KeithLucas #DiamondVideoGroup #VideoNewsletters #Newsletters #VideoFarming #CommunityVideos #LaunchYourFarm #GeographicFarming #RealEstateFarming #ILoveFarming

Ramp Up Your Success By Layering Your Strategies!

http://www.LaunchYourFarm.com/Episode48

Welcome back to our 48th episode of the Launch Your Farm Show where I interview Peter Brouwer with Royal LePage in Halifax, Nova Scotia.

Today Peter shares how he got started in the clothing business where he learned the fundamentals of customer service. He grew his business to 4 stores and 26 staff. After almost a decade of struggling with suppliers and landlords, he decided to get into real estate after watching other agents come into his store and spending lots of money, he felt he could do the job himself.

Over the years Peter tried various strategies while attempting farming that flopped, until he really figured it out. He learned to layer his strategies (my favorite!) and has built super successful farm that has allowed him to expand his business drastically.

In this episode Peter and I talk about:

· Why he built his business based on strong customer service, using his talents and adding value to his farm rather than having to beat his own chest.

· Peter shares how he failed a number of times when he started farming and what he learned from his failures. He also shares how he used those failures to help him build his farm today.

· What strategies Peter has been using to create quality touch points that add value to the community and keep him top of mind and attract the right type of clients.

· A SUPER easy way to use video, social media and online reviews to build trust and convert more deals in your farm and stand out against your competition.

· How he’s layered his strategies to work together to drastically increase his conversions all while cutting his marketing expenses.

· Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Peter on his website at www.PeterBrouwer.comwhere you can find his YouTube videos, phone and email. He’s easy to get ahold of and happy to help so reach out if you’d like to chat.

YOUR BEST BOOK – Check out Peter’s favorite book at the moment.

“Building A Story Brand” by Donald Miller

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0718033329

USA - https://www.amazon.com/dp/0718033329

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

The Right Emails + An Active Audience = More Business!

http://www.LaunchYourFarm.com/Episode47

Welcome back to our 47th episode of the Launch Your Farm Show where I interview Kelley Skar with EXP Realty in Calgary Alberta.

Today Kelley shares how he ended up becoming a master at email marketing from the skills he learned growing a real estate brokerage. He went from 9 agents to 105 in less than 2 years and a big part of the success he had in growing it was based on his email marketing plan.

He also started helping other agents with their email marketing to engage their databases which helped him further master his skills while helping other agents grow their businesses.

In this episode Kelley and I talk about:

· Why email is so important for getting your personal message and brand out to your farm.

· Kelley shares how to use unique strategies to grow your database with engaged followers that actually look forward to getting your emails.

· What you can do to get more business from your database by creating relevant content for your audience by focusing on 2 specific types of emails per month.

· A SUPER easy way to come up with content ideas for your emails that get more opens and get the phone ringing.

· How to tie in your email marketing into your overall farming plan to get the most from your efforts.

· Plus a ton of other ideas that you can use to grow geographic farm!

Connect with Kelley at  www.rewrittn.com and connect with him there. You can book a call with him there and grab a copy of the “Top 10 Emails” he’s ever written.

YOUR BEST BOOK – Check out Kelley’s favorite book at the moment.

“Crush It” by Gary Vaynerchuck

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/0061914177

USA - https://www.amazon.com/dp/0061914177

Be sure to like and subscribe as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm