Bootstrapped Web

Launching 2nd Products w/ Ruben Gamez


Listen Later

Welcome back to Bootstrapped Web. Our guest today is Ruben Gamez, the founder of Bidsketch.com. We are talking to Ruben today because Bidsketch is getting ready to launch a new product. Since we both are launching new products we thought it would be good to compare notes.
Bidsketch’s main product has been a proposal tool. Now they want to add a signature app to their brand. Today we discuss how to research for a new product and how to handle expanding when there are competitors.
We compare notes about our own product lines and how to get the customers to notice.
[tweetthis]I think there are plenty, well established competing companies who just have feature bloat. - Brian[/tweetthis]
Here are today’s topics:
  • How to find positioning and distribution for a new product.
  • Why begin a separate product line.
  • Finding the “why” when people don’t use your product.
  • How to focus on two product lines.
  • Creating a good elevator pitch.
  • Finding your hook.
  • Asking the right questions of new customers.
  • How to reach people outside of your network.
  • Ruben’s timeline.
  • How to find the gaps in your competitor’s products.
  • Why you shouldn’t copy just to copy a competitor.
  • If you are interested in Bidsketch and their new product, you can go to bidsketch.com or find Ruben on Twitter.
    [tweetthis]There is all this lead up that goes into it [switching apps] that you don't see it beneath the surf. - Jordan[/tweetthis]

    Resources Mentioned Today:

    Audience Ops Calendar
    Bidsketch
    Carthook
    Ruben Gamez’s Twitter
    As always, thanks for tuning in. Head here to leave a  review in iTunes.
    ...more
    View all episodesView all episodes
    Download on the App Store

    Bootstrapped WebBy Bootstrapped Web

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    58 ratings


    More shows like Bootstrapped Web

    View all
    The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

    The Tim Ferriss Show

    16,150 Listeners

    Startups For the Rest of Us by Rob Walling

    Startups For the Rest of Us

    705 Listeners

    Tropical MBA: Entrepreneurship & Founder Lifestyle by Dan Andrews; Ian Schoen

    Tropical MBA: Entrepreneurship & Founder Lifestyle

    469 Listeners

    Changelog Master Feed by Changelog Media

    Changelog Master Feed

    29 Listeners

    Syntax - Tasty Web Development Treats by Wes Bos & Scott Tolinski - Full Stack JavaScript Web Developers

    Syntax - Tasty Web Development Treats

    987 Listeners

    REWORK by 37signals

    REWORK

    216 Listeners

    Remote Ruby by Chris Oliver, Andrew Mason, David Hill

    Remote Ruby

    34 Listeners

    My First Million by Hubspot Media

    My First Million

    2,663 Listeners

    Notes On Work - by Caleb Porzio by Caleb Porzio

    Notes On Work - by Caleb Porzio

    18 Listeners

    The Bootstrapped Founder by Arvid Kahl

    The Bootstrapped Founder

    34 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    10,230 Listeners

    Mostly Technical by Ian Landsman and Aaron Francis

    Mostly Technical

    26 Listeners

    The Panel by Justin Jackson & Brian Casel

    The Panel

    4 Listeners