If you operate as an independent designer it's a good idea to build up multiple revenue streams so you're not always trading your time for money. There's plenty of ways to do this, such as designing and selling digital products like fonts, stock icons and images, but have you ever considered designing a product to solve a problem?

That's what Andy Brown did. He struggled to choose colours, so he created Swatchos, a deck of cards that allows you to play and work with colour. And as a way to fund the production of the product he launched a crowdfunding project through Kickstarter.

In this episode we learn more about Swatchos and how it was created, we discuss how to select a colour, talk about how to launch a Kickstarter campaign, and end the conversation with a discussion around the Print Handbook with advice on how to make the most of modern print technology.

Show notes can be found here: https://logogeek.uk/podcast/launching-a-product-with-kickstarter

To help support the production of this podcast, go check out Logo Package Express, which is an extension for Adobe Illustrator that helps you to create a  comprehensive kit of logo files in minutes.