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Most new products fail. But Jon LaClare has spent decades changing that.
In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.
We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.
Hosted on Acast. See acast.com/privacy for more information.
4.9
6464 ratings
Most new products fail. But Jon LaClare has spent decades changing that.
In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.
We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.
Hosted on Acast. See acast.com/privacy for more information.
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