In this episode we speak with Nick Randall around best practice when launching a new media product to market. We discuss how to arouse curiosity around a problem or need that an advertiser might not know they have yet. How to identify, select, target and engage clients that might need your new product offering. What the testing phase looks like and how to avoid a negative impact on revenue from distraction during these early stages. Ultimately we uncover that a focus on constant invention around your core proposition is the best approach to gaining a sustainable competitive advantage in media sales.

Contact Nick through LinkedIn.

Produced, mixed and edited by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore

Voiceovers by Stevie-Leigh Batiste at Sounds Like Butter

More info at www.mediasalesmastery.com