In this episode, CLA President and CEO Brian Wallace sits down with Joel Jorgensen, Vice President of Sales at Girbau North American, to discuss trends in the laundry industry. Jorgensen joined Continental in 1997 as regional sales manager and later served as director of sales and marketing before taking on his current role in 2006. Jorgensen has guided Girbau North America’s sales, marketing and service operations during his 25+ year career.

Joel was an early proponent of encouraging laundromat owners to explore new markets that could be served out of the traditional laundromat setting—WDF, delivery and commercial accounts. He shares how their customers are joining one of the largest trends in laundry and how they are using some of the innovative tools out there to grow their business. Joel also shares his perspective on some of the newer trends affecting the industry, such as consolidation of distributors and franchise models.

This edition of the Laundry Leadership Conversations podcast has been made possible thanks to the generous sponsorship of our Elite Strategic Corporate Ally, Girbau North America.