U.S. college sports generated at least $14 billion last year. And while coaches get paid multi-million dollar salaries, players aren't paid at all, beyond the cost of attending the university. Now, a new law in California will allow student athletes to profit from the use of their name, likeness and image — essentially, to get endorsements. The NCAA has said the law will "erase the critical distinction between college and professional athletics." But today on Front Burner, the Toronto Star's Morgan Campbell explains why he thinks these athletes are acting like professionals already, and should be compensated accordingly.