The most attractive characteristic of open-source projects is the potential to tap into the total addressable market of collaborators. But when looking for users to your project and building a community around it requires the project to stand out from the millions of others, how do you build a plan to monetize it?

In this podcast, Emily Omier, a positioning consultant who works with startups to stake out the right position in the cloud native / Kubernetes ecosystem, discusses how to grow your project by finding the right market category for your open-source startup.

Alex Williams, founder and publisher of The New Stack hosted this podcast.