Lead generation has become an increasingly thorny issue, and the regulator has been increasingly cracking down on inappropriate and fraudulent advertising.

According to the regulator, last year 564 adverts were withdrawn or amended, double the number compared to previous years.

This week FTAdviser editor Simoney Kyriakou is joined by Joanna Streames, founder of Velvet Mortgage and Insurance Services, and Alain Desmier, founder of Contact State to discuss how advisers and regulators should approach this area.

The FTAdviser Podcast is the podcast for financial advisers, brought to you by FTAdviser. Each week, FTAdviser is joined by guests from the industry to discuss the week in news and pressing industry issues.

The FTAdviser Podcast is designed to inform regulated UK advisers on a range of topics, covering investments, pensions, regulation and other key issues.

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