Matt and Michael compare notes on a surprising truth: pushing lead times out actually improved close rates—and sanity. Michael shares how a few e-commerce fixes (cleaner checkout, aggressive email capture) plus Meta + Google PMax ads are finally delivering real ROAS, while Matt walks through shop-floor wins—from 1701’s palletized case-packing speeds to kicking off a multi-robot project. They dig into vendor-built subassemblies, a company-wide shift to metric, and email-gated Fusion CAD embeds that trade downloads for qualified contacts. The through-line: stop brute-forcing growth; eliminate steps, raise the bar, and let systems carry the load.