Lead With Your Brand!™

Happy LGBTQ+ Pride Month! 

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June, shining a spotlight on "LGBTQ+ Pride on Brand" series all month long. We’ll present a brand new episode each week featuring an LGBTQ+ leader or executive making a significant impact in their industries and in the world. Along with new episodes will be a curated collection of top episodes with some of the best leaders from the past four seasons, all of which identify as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

As we close out LGBTQ+ Pride month, Jayzen is excited to welcome  Vicky and Charisse Pasche, co-founders of Dapper Boi, a gender-welcoming, everyday clothing line with smart, down-to-earth vibes for people of all body types.

Tune in to hear Jayzen’s key advice on understanding your values and knowing what you stand for.  Staying on brand is as much about what you choose not to do as it is about what you choose to do. 

Guest Bio

Vicky Pasche, Co-founder + CEO

Charisse Pasche, Co-founder + COO 

Dapper Boi

Dapper Boi is a San Diego-based  body-inclusive apparel line founded in 2015 by married couple Vicky and Charisse Pasche. The Pasche’s are partners in business and life, managing to raise twin preschoolers without going (completely) gray. 

The vision for Dapper Boi was conceived on their honeymoon, born from Vicky’s challenges as a handsome woman with curves searching for clothes that fit her body and authentic expression. With an industry-disrupting commitment to inclusion, affirmation, and quality, their celebrated clothing business went from a crowdfunded passion project to a seven-figure company in five years. 

Dapper Boi is a gender-welcoming, everyday clothing line with smart, down-to-earth vibes for people of all body types. They are proud to make people feel comfortable and confident in their own skin by offering quality, handsomely styled clothes with a unique fit. This summer, they will announce a virtual try-on tech partnership to revolutionize shopping for clothes online! With a couple selfies, customers will precisely see how outfits fit their body for the perfect fit on the first order, protecting the environment, and providing diverse online shoppers the comfort, dignity, and at times safety, that we all deserve.

Links 

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Check out DapperBoi.com

Happy LGBTQ+ Pride Month! 

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June, shining a spotlight on "LGBTQ+ Pride on Brand" series all month long. We’ll present a brand new episode each week featuring an LGBTQ+ leader or executive making a significant impact in their industries and in the world. Along with new episodes will be a curated collection of top episodes with some of the best leaders from the past four seasons, all of which identify as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

The lineup includes new interviews with Stephen Macias, Octagon Sports and Entertainment Network Worldwide Inclusive Diversity, and President of Multicultural Marketing and Communications at R&CPMK; Cece Asuncion, Founder and Director of Scouting & Development for Slay Model Management, the world's only trans modeling agency; and Vicky and Charisse Pasche, co-founders of Dapper Boi, a gender-welcoming, everyday clothing line with smart, down-to-earth vibes for people of all body types.

This week, Jayzen is thrilled to welcome a true icon in the LGBTQ community, Sarah Kate Ellis.  As President and CEO of GLAAD, Sarah Kate and her team’s work is focused on LGBTQ advocacy and cultural change. GLAAD works to ensure fair, accurate, and inclusive representation and creates national and local programs that advance LGBTQ acceptance.  Sarah Kate has an incredible career story to share, having worked in the magazine industry for many years before taking the helm at GLAAD.  

During a recent Lead With Your Brand keynote to a leadership development cohort at a major bank, Jayzen was asked “how do you know if you’re talking about yourself too much and it feels like bragging?”  It’s a question that we’ve all grappled with at work, as no one wants to be “that person.”  Tune in to hear Jayzen’s advice!

Guest Bio

Sarah Kate Ellis

President and CEO

GLAAD

Sarah Kate Ellis is the President and CEO of LGBTQ advocacy organization GLAAD. During her nine years of leading GLAAD, she has run winning campaigns for marriage equality, representation of LGBTQ people in media, education on transgender people, and more. She has moderated and participated in official panels about global LGBTQ issues at the World Economic Forum Annual Meeting in Davos, Switzerland. She works directly with CEOs, elected officials, and the most recognizable journalists and celebrities to advance LGBTQ acceptance.

 Sarah Kate is a regular expert on CNN, MSNBC, and across print and online media. She. Prior to GLAAD, Sarah Kate was a media executive. She and her wife Kristen co-authored a new children’s book entitled ‘All Moms’ and they reside in New York with their children.

Links 

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Happy LGBTQ+ Pride Month! 

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June, shining a spotlight on "LGBTQ+ Pride on Brand" series all month long. We’ll present a brand new episode each week featuring an LGBTQ+ leader or executive making a significant impact in their industries and in the world. Along with new episodes will be a curated collection of top episodes with some of the best leaders from the past four seasons, all of which identify as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

The lineup includes new interviews with Sarah Kate Ellis, President & CEO of GLAAD; Stephen Macias, Octagon Sports and Entertainment Network Worldwide Inclusive Diversity, and President of Multicultural Marketing and Communications at R&CPMK; Cece Asuncion, Founder and Director of Scouting & Development for Slay Model Management, the world's only trans modeling agency; and Vicky and Charisse Pasche, co-founders of Dapper Boi, a gender-welcoming, everyday clothing line with smart, down-to-earth vibes for people of all body types.

This week, Jayzen is excited to welcome his friend, Stephen Macias to the show.  Stephen serves as President Multicultural Marketing & Communications, R&CPMK and Head of Inclusive Diversity, OSEN Worldwide, one of the world’s leading sports and entertainment communications firms. His work focuses on strategies that connect his clients with diverse audiences and has represented many top global brands.

It’s a big birthday month for Jayzen, as he turned 50 this week and he takes a moment to reflect on his own career and brand with the milestone.

Guest Bio

Stephen Macias  

President Multicultural Marketing & Communications, R&CPMK

Head of Inclusive Diversity, OSEN Worldwide

In his role, Macias leads R&CPMK’s Multicultural Marketing & Communications division, focused on creating and executing communications initiatives, marketing partnerships, and programs that further connect the agency’s high-profile brand and talent clients to consumers and organizations in the LGBTQ+ community, communities of color, and female driven initiatives. Additionally, Macias helps drive DE&I strategy, campaigns, and efforts for Octagon’s global collection of athlete, personality, and brand clients. Macias also guides strategy and efforts dedicated to diversity, equity, and inclusion across the full Octagon Sports and Entertainment Network six agency portfolio, including internal and external programming, global initiatives, and partnerships.

Macias has served as President of Multicultural Marketing & Communications, R&CPMK, since January 2022, and assumed his current expanded role in March of 2023. He joined the agency as Executive Vice President Entertainment and Multicultural Practice Lead in 2020. Under Macias’ leadership, R&CPMK’s industry-leading Multicultural Marketing & Communications practice has significantly advanced DE&I efforts and conversations across the entertainment industry, driven millions of dollars in traditional and earned media focused on amplifying important societal conversations, and created progressive integrated content initiatives that have further connected brands and talent with diverse and emerging audiences, communities, and consumers.

Prior to joining R&CPMK, Macias served as Senior Vice President, Diversity and Inclusion Practice Lead at MWWPR. In that role, he was responsible for overseeing LGBTQ+ and multicultural marketing and programming for existing and incoming clients, managing LGBTQ+ and multicultural resources within the firm, and serving as MWWPR’s steward for issues pertaining to public relations associated with diverse communities.

During his career, Macias has worked across the entertainment, sports, CPG, travel and tourism and media landscape with companies like; Comcast, McDonald’s, Hasbro, EOne, TikTok, Major League Baseball, SailGP Focus Features, FX, Netflix, United Artists Releasing, Amazon Studios, Kellogg’s, Frito-Lay, and Hilton Worldwide.    

Prior to joining MWWPR (MikeWorldWide), Macias founded Macias Media Group LLC., where he grew the agency into one of the top boutique PR firms specifically targeting the LGBTQ+ community. Previously, Macias spent eight years as Executive Vice President and GM for Here Media Inc., overseeing iconic media brands, including The Advocate and OUT magazine, and served as Entertainment Media Director for the Gay & Lesbian Alliance Against Defamation (GLAAD). Macias has spoken at numerous conferences over the years as a subject matter expert from the National Hispanic Leadership Conference to the Public Relations Society of America, was named to PRWeeks inaugural Top LGBTQ PR Professionals of the year and was a 2020 graduate of IPG’s annual Leadership Lab. He has also held a succession of senior leadership positions and worked with numerous leading non-profits and organizations in the LGBTQ+ community, including the National Gay and Lesbian Task Force, Outfest, the Los Angeles Gay and Lesbian Film Festival, Equality California, the U.N., and the Global Equality Fund.

Links 

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Happy LGBTQ+ Pride Month! 

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June, shining a spotlight on "LGBTQ+ Pride on Brand" series all month long. We’ll present a brand new episode each week featuring an LGBTQ+ leader or executive making a significant impact in their industries and in the world. Along with new episodes will be a curated collection of top episodes with some of the best leaders from the past four seasons, all of which identify as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

The lineup includes new interviews with Sarah Kate Ellis, President & CEO of GLAAD; Stephen Macias, Octagon Sports and Entertainment Network Worldwide Inclusive Diversity, and President of Multicultural Marketing and Communications at R&CPMK; Cece Asuncion, Founder and Director of Scouting & Development for Slay Model Management, the world's only trans modeling agency; and Vicky and Charisse Pasche, co-founders of Dapper Boi, a gender-welcoming, everyday clothing line with smart, down-to-earth vibes for people of all body types.

This week, Jayzen is thrilled to welcome Chris Mossiah, Co-Chair of the GGIEC (Global Gender Identity and Expression Council) and non-binary executive for JP Morgan Chase to the show. Prior to coming to JP Morgan, Chris was enlisted in the US Navy as an electronic technician and has been in the technology field for over 20 years. Chris holds both a bachelor’s and a master’s degrees in Computer Science

As part of our celebration, the Lead With Your Brand!™ Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ+ workplace equality. The team at Out & Equal has created free downloadable “podcast club” discussion guides for Employee Resource Groups. Check out www.leadwithyourbrand.com/pride for more information.

Guest Bio

Chris Mossiah (They/Them)

Executive Director – Consumer & Community Banking

JP Morgan

Chris, based in New York City, is an area product manager for a design system within the Consumer & Community Banking Department. They are also the Co-Chair of the Firmwide GEC (Gender Expansive

Council) as well as co-lead for the Transgender, Gender Nonconforming, and Non-binary subcommittee of PRIDE Tri-State BRG. Chris has worked for JP Morgan for over 5 years while being a member of the Pride leadership team for over 4 years. Chris also serves on the TNI (Transgender, Non-binary, and Intersex) subcommittee of Open Finance (a forum that unites LGBTQ leaders of major financial services organizations across the NY metro area).

Prior to coming to JP Morgan, Chris was enlisted in the US Navy as an electronic technician and has been in the technology field for over 20 years. Chris holds both a bachelor’s and a master’s degrees in Computer Science from The City College of New York and Syracuse University, respectively. They reside in New York City with their 19-year-old son, Carmello and French bulldog, Creed.

Links 

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

As we close out an incredible Asian American and Pacific Islander Heritage Month and into LGBTQ Pride month, Jayzen has a special guest who identifies as part of both communities.  Be sure to check out LeadWithYourBrand.com/aapi to listen to our entire collection of AAPI Voices.  In addition, stay tuned through the entire month of June as we celebrate our LGBTQ family with amazing career and personal brand stories.

When you’re thinking about your brand, it can be easy to focus only on the things that you do to showcase your key skills and abilities, that is the things you want to be known for.  However, it is important to remember that your brand is also as much about what you choose not to do.  We all can be a “jack of all trades,” but as Jayzen always teaches, “if you’re trying to be something to everyone, you’re really nothing to no one.”  Focus on the talents that keep your brand moving in the right direction.

To celebrate both AAPI Heritage Month and into LGBTQ Pride month, Jayzen is thrilled to welcome Cece Asuncion to the show.  CeCe is a pioneer in the modeling industry, as the founder and Director of Scouting and Development for Slay Model Management, the world’s only all trans modeling agency.

Guest Bio

Cece Asuncion

Director of Scouting and Development, Slay Model Management

Cece Asuncion is an out and proud gay Filipino producer and director, based in Los Angeles, CA. His journey in the entertainment industry began when he directed and produced What’s The T?, which followed the lives of five transgender women from New York and San Francisco. The documentary screened in prestigious film festivals across the United States and worldwide. What’s The T? Is available on IndieFlix, Hulu, Amazon, and Comcast On Demand. Cece produced STRUT on Oxygen Network under NBC; The People’s Queen on iFlix & ABS/CBN global; What’s The T?; and the documentary, Sayaw, a film that celebrates Philippine folk dance. Cece’s partnership with 44 Blue Productions and Academy Award Winner, Whoopi Goldberg, included Cece as a cast member, following his work as the founder of Slay Model Management, the worlds first transgender model agency.

Cece’s accolades include prestigious awards for exceptional achievement, LGBT advocacy, outstanding leadership and dedication to improving the quality of life for the LGBT community, such as:

- 2017 GLAAD Media Award for Outstanding Reality Series, STRUT

- 2013 Outstanding Filipino American Award for LGBT Advocacy

Cece has spoken at several Universities and public events regarding the importance of transgender equality and how to serve as an ally for the community. In addition to ongoing film work and management of Slay Model Management. He recently judged Miss Universe 2017 in Las Vegas and co-hosted the 2018 Miss Teen USA. In 2020, he produced Slay Model Search on HereTV which is the first global Trans-exclusive model search.

Links 

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Happy Asian American and Pacific Islander Heritage Month!  We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Each week in May we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

This week we are thrilled to welcome the Chief Technology Officer of Paramount Streaming, Vibol Hou.  As CTO, Vibol leads a team of thousands to constantly innovate and push the family of Paramount Streaming products forward, including Paramount+ and Pluto.  While at stimTV, Hou's team was awarded a coveted Technology & Engineering Emmy Award®.  He has also authored 11 patents over his twenty years in technology.   His personal life and career journey is remarkable and one we can all be inspired by.

Paramount+ is a truly amazing conglomeration of everything that has made Paramount Studio, CBS and all of the affiliated companies so successful for so many years.  As Jayzen talks about this week, they figured out how to hit the “easy” button for their audience by taking the best of the best and creating a platform for audiences that just makes sense.  The same is true in your career.  It isn’t always about doing something brand new, it's about knowing what you’re great at and making it easy for your career audience to know the value that you bring, and being able to showcase your skills regardless of the project that you're on or position that you have.

Guest Bio

Vibol Hou

EVP, Chief Technology Officer, Paramount Streaming

Vibol Hou is the EVP, Chief Technology Officer at Paramount Streaming where he oversees all Streaming technology and engineering efforts. Previously Hou served as CTO of Pluto TV where he led a diverse and global team charged with architecting, building and operating the technology behind Pluto TV. Hou has authored 11 patents and has two decades of experience working in various technology leadership roles at companies like stimTV, Demand Media and SpinMedia. In 2007, as an architect and engineering leader behind the technology for stimTV, Hou's team was awarded a coveted Technology & Engineering Emmy Award® for Best Use of “On Demand” Technology by the National Technology of Television Arts & Sciences. Hou earned a degree in Cognitive Science from the University of California, San Diego.

Links 

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Each week in May we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

In celebration of AAPI Heritage Month, this week we are bringing back one of our all time fan favorites, Bill Imada. Bill has an amazing career story to share, as founder of one of the largest PR and marketing firms specializing in the multicultural and multi-generational markets. Bill is the ultimate connector. His ability to connect people, ideas and projects is unparalleled. His work on behalf of his AAPI community is a driving force in elevating those that he serves. A true inspiration.

Your network can have the biggest impact on your career. This week, Jayzen dives into the importance of your personal network, how to diagnose it, cultivate it and leverage it to help you get to your next career breakthrough. He’ll help you discover your own “treasure map” showing you all of the places you can expand your network.

Guest Bio

Bill Imada

Chairman and Chief Connectivity Officer

IW Group

Bill Imada is the Chairman and Chief Connectivity Officer of IW Group, a full-service communication, advertising, and marketing agency specializing in the multicultural and multi-generational markets. For three decades, Bill and his team have served some of the top global and regional companies, including Bank of the West/PNB Paribas, Coca-Cola, Lexus, McDonald’s, Netflix, Northwestern Mutual, Walmart, Walt Disney, Warner Bros, Wells Fargo, Westfield, and many others. Bill’s areas of expertise include community relations, crisis communications, cross-cultural training, and media training.

Bill is active in the community and serves on ten nonprofit boards and advisory councils, including the Advertising Educational Foundation, Center for Asian American Media, Nielsen External Advisory Council, PBS Foundation, and the University of Southern California PR Advisory Council.

Bill co-founded the National Millennial and Gen Z Community, an association devoted to helping companies and organizations connect with young-adult consumers.

Links 

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Happy Asian American and Pacific Islander Heritage Month!  We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Each week in May we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

"You can be whatever you want and do whatever you want, but it is about doing it on-brand"  Jayzen shares his experience of visiting the immersive Barbie World pop-up recently in Los Angeles.  One of the big takeaways…Barbie is always on-brand.  Whether it’s running for President, or being an astronaut or doctor, Barbie does it all…and always on-brand.  Sure she is a doll that is designed that way, but in your career, you can tap into your vast skills and take on new challenges, but it always has to be on-brand for you.

This week, Jayzen is excited to welcome Brian Pang to the show.  He works in the Positive Play department at EA, leading Inclusive Product and Player Experience strategy. Throughout his 19 year tenure with EA, Brian has led studio and brand teams to deliver 40+ AAA game titles across popular franchises such as FIFA, Madden, NBA, NHL, UFC, Star Wars, Need for Speed, Battlefield, Apex Legends, and more, while centering authentic, relatable, accessible, and inclusive player experiences. Through this work, Brian is dedicated to driving equity and uplifting all underrepresented talent, stories, content, art, and audio, across interactive entertainment and media spaces.

Guest Bio

Brian Pang

Product Director

Electronic Arts

Brian Pang (he/him) is a Product Director at Electronic Arts (EA), in the Positive Play department, leading Inclusive Product and Player Experience strategy. Throughout his 19 year tenure with EA, Brian has led studio and brand teams to deliver 40+ AAA game titles across popular franchises such as FIFA, Madden, NBA, NHL, UFC, Star Wars, Need for Speed, Battlefield, Apex Legends, and more, while centering authentic, relatable, accessible, and inclusive player experiences. Through this work, Brian is dedicated to driving equity and uplifting all underrepresented talent, stories, content, art, and audio, across interactive entertainment and media spaces.

Brian also serves as a lead organizer for several community alliances and coalitions, centered on advancing the Asian Canadian / American equity and justice movement. Through his work with Asian Leaders Alliance, Stand with Asian Americans, Asian Justice Movement Coalition, and Ascend Leadership, Brian is devoted to advocacy for marginalized communities, for-justice initiatives, systemic improvements to ensure diversity, equity, inclusion, and belonging permeate through all domains and facets of society. Brian has been honored by the 2022 Asian Hustle Network Top 50 Unsung Heroes, and 2022 Ascend Vancouver MVP awards for his efforts in these spaces.

Locally, Brian serves on the Development Board for Canada SCORES, a non-profit organization providing after-school programs for vulnerable youth.

Brian was born and raised in Hong Kong, then immigrated to Canada at the age of 16. He currently resides on the unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh) Nations with his wife Tina, daughter Kylie, and golden-doodles Kiki & Koko.

Links 

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

Happy Asian American and Pacific Islander Heritage Month!  We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Each week in May we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

"If you're just part of the crowd, societal bias jumps in.  Bust through it by being seen for the value that you bring."  This week, Jayzen shares a key tenet of the Lead With Your Brand system, busting bias.  If you are human, you have bias. We all face some level of societal bias, but this is especially true for diverse people or those from marginalized communities.  If you don’t lead with your tailwinds, that is the attributes that you want to be known for, you’re going to be only known for the bias that someone puts on you.  Break through it by showing up everyday with what you want to be known for and the value that you bring, not a stereotype or job title.

To launch AAPI Heritage Month, Jayzen is excited to welcome Senna Bayasgalan to the show.  She has had incredible career success and recently took the role of Managing Director of Marketing & Communications at Global Private Capital Association. Senna is passionate about guiding brands to prioritize purpose over product, and she takes pride in fostering diversity, equity, and inclusion within her company and community. In her volunteer job, she is the Head of Partnerships and Programming at Asians In Advertising.

Guest Bio

Senna Bayasgalan

Managing Director of Marketing & Communications

Global Private Capital Association

Senna Bayasgalan (she/her) is a dynamic marketing leader who is deeply committed to building a more equitable world and helping individuals reach their full potential. Currently serving as Managing Director of Marketing & Communications at Global Private Capital Association and Head of Partnerships and Programming at Asians In Advertising, she is also a highly sought-after speaker, advisor, and mentor.

Senna is passionate about guiding brands to prioritize purpose over product, and she takes pride in fostering diversity, equity, and inclusion within her company and community. Through her involvement within the DE&I community, Senna advocates for social justice, women's empowerment, and inclusive leadership. She is dedicated to promoting and elevating people from underrepresented groups to higher leadership positions and serves as a professional mentor at several organizations, including APIA Scholars, Women Who Create, Asians In Advertising, SheRunsIt, and 3AF. Additionally, she facilitates #IamRemarkable by Google, an initiative that empowers women and underrepresented groups to openly discuss their achievements and overcome modesty norms and glass ceilings.

When she’s not channeling her energy towards causes that move her, Senna enjoys spending time with her beloved dog and traveling to visit family in four different countries. She also stays up-to-date on the latest creative trends, and always seeks new opportunities to make a positive impact in the world.

Links 

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

“Trust signals are the points of evidence that individuals, companies, and brands use to win one another’s trust. Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.”

This week, Jayzen is thrilled to welcome Scott Baradell to the show. Scott is the CEO of Idea Grove, one of the top twenty-five tech PR agencies in the United States, and author of Trust Signals: Brand Building in a Post-Truth World. Building your brand is critical to advancing your career, and understanding what your trust signals are and how to manage them on a daily basis is a key element. Scott started to explore Trust Signals through his blog in 2020 and his book is a culmination of his work in the space. 

Scott is a big believer in ongoing personal reinvention and started his career as an overnight reporter for a local newspaper. Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. 

Guest Bio

Scott Baradell

CEO, Idea Grove & Best-Selling Author

Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today’s post-truth world. The blog inspired and culminates in this book.

Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie.

Links 

To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com

To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com